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Rotary Inspiration 41mm Green Mens Watch
Ref. RGB10104/24
Sits in Rotary’s upper tier here — more premium than three quarters of the Rotary watches we list, which start at £76.
Price range £76 to £349 across 135 Rotary watches in stock.The two-tone case pairs silver and gold finishing in proportions that feel considered rather than busy, with the blue dial giving the combination a cooler, more contemporary cast than the warm champagne variants in the same range. At 9mm thick, it slips beneath a shirt cuff without lifting the fabric — slim for a 40mm case, and noticeably so on the wrist. The fluted bezel and sword hands are drawn from the traditional dresswear vocabulary, but the blue dial pulls the whole thing into less formal territory. It wears as readily with a casual jacket as with anything smarter.
- Reference
- RGB10104/24
- Brand
- Rotary
- Case size
- 40mm
- Case thickness
- 9mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Green
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Also in 2 collections
This watch appears in Two-Tone Watches (390) and Green Dial Watches (366).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 40mm suits most wrists
- 9mm is unusually slim for a 40mm case
- Luminous hands and markers for low light
- One of Rotary's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RGB10104/24 | AX2823 | 1514309 |
|---|---|---|---|
| Price | £219 | £219 | £199 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference new, at £219. There is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
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