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Emporio Armani AX2971 Kelvin Digital Watch - W65542
Ref. AX2971
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Stepping up in the same dial colour
The cushion case profile and negative LCD display — light digits on a dark background — give the Kelvin a quietly retro character that sits at an odd angle to the Armani Exchange name, and is more interesting for it. At 53 grams the watch is barely there on the wrist, light enough that the 42mm footprint reads as casual rather than heavy. The silicone strap and backlit display make it a practical daily companion for anyone who moves through gym sessions and ordinary life without wanting to swap watches between them.
- Reference
- AX2971
- Brand
- Emporio Armani
- Collection
- Kelvin
- Case size
- 42mm
- Case thickness
- 11mm
- Lug width
- 20mm
- Case material
- Black PVD
- Case shape
- Tonneau
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Stainless Steel Watches (3,033), Back in Stock (2,696), Watches Under £100 (564), All Black Watches (295) and Tonneau & Cushion Watches (118).
Manufacturer’s guarantee
What the specifications mean
Strengths
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX2971 Kelvin Digital alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2971 | RGS10093/04 | PEWJG0018204 |
|---|---|---|---|
| Price | £100 | £100 | £100 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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