Kensington Watches
Emporio Armani AX4170 Chronograph Blue Silicone Strap Watch - W65510

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Emporio Armani

Emporio Armani AX4170 Chronograph Blue Silicone Strap Watch - W65510

Ref. AX4170

Among our 334 Emporio Armani watchesThis watch£100
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Stepping up in the same colour and case shape

Price range £90 to £359 across 334 Emporio Armani watches in stock.

Part of the Sync lineup from Armani Exchange, this is a watch built around a single visual idea: an all-blue composite resin case that glows in the dark, punctuated by orange chronograph hands that read clearly the moment the light drops. The effect is deliberate and unapologetic. At 44mm in resin it sits light on the wrist — the 100g total weight is notably low for a case this size, which makes it comfortable across a long day. The matching silicone strap is moulded to integrate with the case rather than attaching in the usual way, so the whole thing reads as one continuous form rather than a case sitting on top of a strap.

Reference
AX4170
Brand
Emporio Armani
Case size
44mm
Lug width
17mm
Case material
Resin
Case shape
Round
Dial
Blue
Crystal
Mineral
Movement
Quartz
Functions
Chronograph, Date
Water resistance
50m
Bracelet / strap
Silicone strap
Strap colour
Blue
Clasp
Buckle
Lume
Luminous
Retailer
F.Hinds
Learn more about Emporio Armani

Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.

The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.

That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.

1975
Giorgio Armani founds his fashion house in Milan.
1981
Emporio Armani launches as a diffusion line.
2000
Fossil Group takes over watch production under licence.

All Emporio Armani watches

Manufacturer’s guarantee

What the specifications mean

Strengths

  • Luminous hands and markers for low light
  • Sits in the lower half of Emporio Armani's range as we list it

Worth knowing

  • 50m suits rain and handwashing, not swimming
  • 44mm sits at the larger end
Best forTiming things
Less suited toSwimmingSmall wrists

Compare alternatives

Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.

AX4170 Chronograph Blue Silicone Strap Watch - W65510 compared with 2 alternatives from other brands
SpecificationThis watchAX4170 Chronograph Blue Silicone Strap Watch - W65510AX4170Sekonda1107 Velocity Two Tone Chronograph Bracelet Watch - W31291107GuessGW0260G1 Men's WatchGW0260G1
Price£100£100£99
Case size44mm44mm44mm
Water resistance50m50m50m
MovementQuartzQuartzQuartz
StrapSilicone strapStainless steel braceletStainless steel bracelet
This watchClosely matchedClosely matched

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.

Will the glass scratch?

It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.

Does it need a battery?

Yes. It is quartz, so expect a battery change every two to three years at a jeweller.

What size strap does it take?

17mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.

Is it a men's or women's watch?

Listed as men's.

Cheapest place to buy

F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

Who are F.Hinds?

F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.

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