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Emporio Armani AX4170 Chronograph Blue Silicone Strap Watch - W65510
Ref. AX4170
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Stepping up in the same colour and case shape
Part of the Armani Exchange Sync line, this is a watch built around colour and wearability rather than mechanical ambition — a sport-inflected chronograph aimed squarely at casual, streetwear-adjacent use. The resin case keeps the whole thing remarkably light at 44mm, and the monochromatic blue runs from case to dial to strap without interruption. What breaks it is deliberate: luminescent orange hands against the textured blue dial, and a case that glows in the dark, making it visually loud in low light in a way that suits the brief exactly. The three sub-dials and the date window between four and five o'clock keep the face busy but readable.
- Reference
- AX4170
- Brand
- Emporio Armani
- Collection
- Sync
- Case size
- 44mm
- Case thickness
- 11mm
- Lug width
- 17mm
- Case material
- Resin
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Silicone strap
- Strap colour
- Blue
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Chronograph Watches (957), Blue Dial Watches (707), Watches 44mm and Over (676) and Watches Under £100 (425).
Manufacturer’s guarantee
What the specifications mean
Strengths
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
- 44mm sits at the larger end
Emporio Armani AX4170 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX4170 | FS5304 | GW0260G1 |
|---|---|---|---|
| Price | £100 | £99 | £99 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Silicone strap | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
17mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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