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Emporio Armani AX4409 Gold Tone Bracelet Watch - W65563
Ref. AX4409
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £359 across 353 Emporio Armani watches in stock.The Audora collection sits within Armani Exchange's dress-focused line, built around the idea that a watch bracelet and case should read as a single unbroken piece of jewellery rather than two components fastened together. The integrated H-link bracelet achieves that here, flowing into the lugs without a visible seam. At 34mm and only 7mm deep, the case disappears under a cuff and sits flush against a narrow wrist in a way that larger fashion pieces rarely manage. The sunray grey dial — two hands, nothing else — shifts between near-charcoal and softer silver depending on the angle of the light, giving the watch a quieter presence than the all-gold exterior might suggest.
- Reference
- AX4409
- Brand
- Emporio Armani
- Collection
- Audora
- Case size
- 34mm
- Case thickness
- 7mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Grey
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- Goldsmiths
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Back in Stock (4,723), Watches Under 37mm (1,653), Women's Watches (1,577), Gold Watches (671) and Grey Dial Watches (238).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX4409 Gold Tone Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  AX4409 | GW0936L3 | 16535-797 |
|---|---|---|---|
| Price | £199 | £199 | £199 |
| Case size | 34mm | 34mm | 35mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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