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Emporio Armani AX4700 Bracelet Watch - W65564
Ref. AX4700
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Stepping up in the same dial colour
The Aria collection sits at the casual-formal end of Armani Exchange's range, and this piece makes its priorities clear from the proportions alone. At 16mm across the case and 6mm thick, the rectangular head barely registers above the wrist — it reads more as a bracelet with a dial than as a watch in the conventional sense, which is precisely the register it is aimed at. The integrated steel bracelet reinforces that reading. The case and links form a single unbroken line around the wrist, and the deployant clasp keeps the underside clean. Links can be removed to fit the bracelet properly, which matters more here than on most watches because the whole effect depends on it sitting flush.
- Reference
- AX4700
- Brand
- Emporio Armani
- Case size
- 34mm
- Case thickness
- 6mm
- Case material
- Stainless steel
- Case shape
- Rectangular
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 34mm
- Warranty
- 2 years
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- 34mm lug-to-lug keeps the 34mm case wearable
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 30m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX4700 |  24000134 |  1782722 |
|---|---|---|---|
| Price | £149 | £149 | £150 |
| Case size | 34mm | 34mm | 34mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Will it fit my wrist?
Lug-to-lug is 34mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as women's, though at 34mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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