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Emporio Armani AX4701 Gold Tone Bracelet Watch - W65565
Ref. AX4701
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Stepping up in Emporio Armani's range
Part of the Aria line, this is a watch designed to read as a bracelet first. At 17mm wide with a 5mm band, the rectangular case sits flush against the wrist rather than sitting above it, and the all-gold finish — polished case against a brushed dial — keeps the eye moving rather than settling on any one element. The movement is a standard Japanese quartz built under licence through Fossil Group, which is the honest account of how fashion house watches of this kind are made. It keeps time reliably without demanding attention.
- Reference
- AX4701
- Brand
- Emporio Armani
- Case material
- Gold PVD
- Case shape
- Rectangular
- Dial
- Gold
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 3 collections
This watch appears in Women's Watches (1,422), Gold Watches (593) and Rectangular & Square Watches (357).
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £179. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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