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Emporio Armani AX7168SET Watch And Interchangeable Straps Set - W65502
Ref. AX7168SET
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Stepping up in the same colour and case shape
At 5mm thick, this sits in a category of its own among dressed-down streetwear watches — flush against the wrist rather than sitting above it, and narrow enough to disappear beneath a cuff without a thought. The all-black round case and matching dial strip the face back to the essentials, which suits the Armani Exchange Dale collection's leaning toward clean, urban dressing. The set includes a second strap in navy denim alongside the native black leather, so the watch reads differently depending on how it is worn — the leather pulls it toward something more composed, the denim toward something more casual. Both fasten with a standard tang buckle and swap without tools.
- Reference
- AX7168SET
- Brand
- Emporio Armani
- Case size
- 40mm
- Case thickness
- 5mm
- Lug width
- 20mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 30m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Strap
- Interchangeable
- Supplied as
- Gift set
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Manufacturer’s guarantee
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 40mm suits most wrists
- 5mm is unusually slim for a 40mm case
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 30m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX7168SET |  GW0974G1 |  74015 |
|---|---|---|---|
| Price | £109 | £109 | £109 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Mesh bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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