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Emporio Armani AR0154 Classic Brown Men's Watch
Ref. AR0154
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A rectangular stainless steel case, polished throughout, houses a textured beige sunray dial with the Emporio Armani eagle logo at twelve o'clock. Roman numerals and matching hands are finished in a bronze tone, and a small-seconds sub-dial sits just above six. The mineral crystal lies flat against the dial. The brown alligator-embossed leather strap fastens with a tang buckle. At around 34mm wide and 38mm long, the case wears neatly on the wrist. Water resistance is rated to 50 metres.
- Reference
- AR0154
- Brand
- Emporio Armani
- Case size
- 38mm
- Case thickness
- 10mm
- Lug width
- 18mm
- Case material
- Stainless steel
- Case shape
- Rectangular
- Dial
- Cream
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Brown
- Clasp
- Buckle
- Retailer
- WATCH & WATCH
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 6 collections
This watch appears in Stainless Steel Watches (2,896), Back in Stock (2,818), Leather Strap Watches (963), Dress Watches (510), Rectangular & Square Watches (410) and Champagne & Cream Dial Watches (153).
Temporarily out of stock
WATCH & WATCH is not currently taking orders for this reference. Last listed as available on 13 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 38mm suits most wrists
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AR0154 Classic Brown alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  AR0154 | W1053L3 | 1782753 |
|---|---|---|---|
| Price | £129 | £129 | £125 |
| Case size | 38mm | 38mm | 38mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Silicone strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 38mm it sits in the range that suits anyone.
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