
Tap the image to enlarge

Baume & Mercier Riviera Automatic 33mm Ladies Watch Blue
Ref. BM0A10727
See more premium optionsHide
Stepping up in the same dial colour
The Riviera was born in 1973 around a single formal idea: a twelve-sided bezel secured by four polished screws, a shape that sits between a sports case and a dress watch without committing fully to either. At 33mm it reads neatly on a smaller wrist, and at just over 9mm in height it disappears under a cuff — a proportion most steel-bracelet watches at this rating do not manage. The dial deserves more than a passing look. The sun-satin finish is overlaid with wave transfer decorations that shift as the light changes, and the mix of applied batons with Roman numerals keeps the face legible without looking sparse. Rhodium-plated Dauphine hands pick up the same polish carried through the bracelet's three-row construction, where the centre row is satin and the outer two mirror-finished — a bracelet that photographs as one thing and reads as several when it catches the light. The Ronda 714Li movement underneath it earns its place not through complication but through longevity: a decade between battery changes is a practical matter for a watch worn daily rather than a claimed feature. The Fast Strap system means the bracelet is removable without tools, so the watch genuinely lives on whatever suits the occasion — a feature that rarely gets acknowledged and is noticed the moment you first use it.
- Reference
- BM0A10727
- Brand
- Baume & Mercier
- Collection
- Riviera
- Case size
- 33mm
- Case thickness
- 9.22mm
- Lug width
- 22mm
- Case material
- Stainless steel
- Case shape
- Octagonal
- Dial
- Blue
- Crystal
- Sapphire
- Movement
- Quartz
- Calibre
- Ronda 714Li
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Butterfly clasp
- Lume
- Super-LumiNova
- Retailer
- Mappin & Webb
Additional specifications
- Origin
- Swiss made
Learn more about Baume & Mercier
The Baume brothers opened a watchmaking business in Les Bois in the Swiss Jura in 1830, and built a substantial export operation through a London office. The company won significant honours at nineteenth-century observatory trials, including a record for a chronograph tourbillon at Kew that stood for years.
The modern company dates from 1918, when William Baume partnered with Paul Mercier in Geneva. Mercier brought design sensibility, and the house's Art Deco pieces of the 1920s — shaped cases, jewelled dials, and the Phi emblem representing the golden ratio — established a decorative direction it has largely kept.
Baume & Mercier was among the founding members of the Geneva Seal system and produced complications including minute repeaters and perpetual calendars in its earlier decades.
Its modern position is deliberately accessible: classical Swiss watchmaking at prices below the group's luxury tier, with the Clifton, Riviera, and Hampton collections covering round dress watches, integrated-bracelet sports watches, and rectangular Art Deco shapes respectively. The Riviera, introduced in 1973, was among the first steel luxury sports watches with an integrated bracelet, arriving a year after the Royal Oak.
The house has been part of Richemont since the group's formation, and produces around two hundred thousand watches annually.
- 1830
- The Baume brothers begin watchmaking in Les Bois.
- 1892
- A Kew observatory record is set with a chronograph tourbillon.
- 1918
- William Baume and Paul Mercier partner in Geneva.
- 1973
- The twelve-sided Riviera launches.
Also in 6 collections
This watch appears in the Baume & Mercier Riviera range (19), Stainless Steel Watches (3,465), Back in Stock (3,377), Watches Under 37mm (1,856), Women's Watches (1,753) and Blue Dial Watches (944).
What the specifications mean
Strengths
- 33mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Baume & Mercier's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Baume & Mercier Riviera alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BM0A10727 | MWW06T000147 | 5385-STS-00653 |
|---|---|---|---|
| Price | £1,875 | £1,999 | £1,895 |
| Case size | 33mm | 33mm | 34mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Mappin & Webb is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
More Baume & Mercier watches like the Riviera
In stock, and close on style and price















