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Baume & Mercier Classima 31mm Ladies Watch White
Ref. BMM0A10335
The Classima has carried Baume & Mercier's case for dressed simplicity since the 1990s, and the 31mm proportion keeps that argument intact: wide enough to read cleanly against the wrist, contained enough to sit beneath a cuff or a sleeve without negotiating for space. The white dial with Roman numerals and rhodium-plated hands is a deliberately legible combination — sharp in flat office light, unhurried in the evening. The date sits at three o'clock without crowding anything. On the wrist, the steel bracelet follows the curve naturally, and the three-fold clasp with security push-pieces means it releases only when you mean it to.
- Reference
- BMM0A10335
- Brand
- Baume & Mercier
- Collection
- Case Size
- Case size
- 31mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Bezel
- Unidirectional rotating
- Movement
- Solar
- Functions
- Chronograph, GMT, Day-date, Small seconds, Moonphase, Power reserve indicator, Tachymeter, Skeleton dial
- Bracelet / strap
- Mesh bracelet
- Strap colour
- Bronze
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- Mappin & Webb
Additional specifications
- Origin
- Swiss made
Learn more about Baume & Mercier
The Baume brothers opened a watchmaking business in Les Bois in the Swiss Jura in 1830, and built a substantial export operation through a London office. The company won significant honours at nineteenth-century observatory trials, including a record for a chronograph tourbillon at Kew that stood for years.
The modern company dates from 1918, when William Baume partnered with Paul Mercier in Geneva. Mercier brought design sensibility, and the house's Art Deco pieces of the 1920s — shaped cases, jewelled dials, and the Phi emblem representing the golden ratio — established a decorative direction it has largely kept.
Baume & Mercier was among the founding members of the Geneva Seal system and produced complications including minute repeaters and perpetual calendars in its earlier decades.
Its modern position is deliberately accessible: classical Swiss watchmaking at prices below the group's luxury tier, with the Clifton, Riviera, and Hampton collections covering round dress watches, integrated-bracelet sports watches, and rectangular Art Deco shapes respectively. The Riviera, introduced in 1973, was among the first steel luxury sports watches with an integrated bracelet, arriving a year after the Royal Oak.
The house has been part of Richemont since the group's formation, and produces around two hundred thousand watches annually.
- 1830
- The Baume brothers begin watchmaking in Les Bois.
- 1892
- A Kew observatory record is set with a chronograph tourbillon.
- 1918
- William Baume and Paul Mercier partner in Geneva.
- 1973
- The twelve-sided Riviera launches.
Also in 6 collections
This watch appears in Watches Under 37mm (1,313), Women's Watches (1,220), Chronograph Watches (967), Skeleton Watches (240), GMT Watches (186) and Solar & Kinetic Watches (166).
What the specifications mean
Strengths
- 31mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Second time zone for travelling
Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It charges from light, and the cell behind that is designed to last a decade or more.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Mappin & Webb is the only UK retailer we track stocking this reference new, at £1,300. There is nothing to compare it against today.
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