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Baume & Mercier Clifton Club Automatic 42mm Mens Watch
Ref. M0A10339
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Stepping up in Baume & Mercier's range
The Clifton Club arrived at SIHH 2017 as a deliberate expansion of Baume & Mercier's traditionally formal Clifton line — a version that could handle a weekend without abandoning the considered finishing of its dress-watch origins. The matte ADLC coating runs across both the case and the unidirectional bezel, keeping the whole thing visually coherent, while the opaline black dial introduces enough detail to reward a closer look: riveted baton markers, open-worked dauphine hands, and an orange seconds hand that gives the eye something to land on without breaking the palette. The screwed caseback carries the Clifton Club crest, a small acknowledgement that this is a named sub-collection with its own identity. At 10.3mm thick, the case sits notably flat for a 100m-rated sport watch, and the curved lugs pull it closer to the wrist than the 42mm diameter might suggest — it disappears under a cuff rather than fighting it. The SW200 inside is the same movement that services a large part of the Swiss industry: hacking seconds, quick-set date, straightforward to service, and a known quantity for anyone who plans to own the watch for years rather than seasons. The vulcanised rubber strap has moulded ventilation grooves on the inner face, which keeps it from becoming unpleasant during anything that raises the temperature.
- Reference
- M0A10339
- Brand
- Baume & Mercier
- Collection
- Clifton Club
- Case size
- 42mm
- Case thickness
- 10.3mm
- Lug width
- 22mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Bezel
- Unidirectional rotating
- Movement
- Automatic
- Calibre
- Sellita SW200
- Functions
- Date
- Water resistance
- 100m
- Bracelet / strap
- Rubber strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Super-LumiNova
- Retailer
- Mappin & Webb
Additional specifications
- Power reserve
- 38 hours
- Origin
- Swiss made
Learn more about Baume & Mercier
The Baume brothers opened a watchmaking business in Les Bois in the Swiss Jura in 1830, and built a substantial export operation through a London office. The company won significant honours at nineteenth-century observatory trials, including a record for a chronograph tourbillon at Kew that stood for years.
The modern company dates from 1918, when William Baume partnered with Paul Mercier in Geneva. Mercier brought design sensibility, and the house's Art Deco pieces of the 1920s — shaped cases, jewelled dials, and the Phi emblem representing the golden ratio — established a decorative direction it has largely kept.
Baume & Mercier was among the founding members of the Geneva Seal system and produced complications including minute repeaters and perpetual calendars in its earlier decades.
Its modern position is deliberately accessible: classical Swiss watchmaking at prices below the group's luxury tier, with the Clifton, Riviera, and Hampton collections covering round dress watches, integrated-bracelet sports watches, and rectangular Art Deco shapes respectively. The Riviera, introduced in 1973, was among the first steel luxury sports watches with an integrated bracelet, arriving a year after the Royal Oak.
The house has been part of Richemont since the group's formation, and produces around two hundred thousand watches annually.
- 1830
- The Baume brothers begin watchmaking in Les Bois.
- 1892
- A Kew observatory record is set with a chronograph tourbillon.
- 1918
- William Baume and Paul Mercier partner in Geneva.
- 1973
- The twelve-sided Riviera launches.
Also in 4 collections
This watch appears in Back in Stock (4,868), Stainless Steel Watches (3,133), Automatic Watches (1,750) and All Black Watches (291).
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 100m water resistance covers swimming and watersports
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- Sits in the lower half of Baume & Mercier's range as we list it
Worth knowing
- 38-hour reserve means winding it after a day off
Baume & Mercier Clifton Club alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | M0A10339 | L38304926 | T1374271104101 |
|---|---|---|---|
| Price | £1,900 | £1,900 | £1,695 |
| Case size | 42mm | 41mm | 42mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Rubber strap | Stainless steel bracelet | Stainless steel bracelet |
| Power reserve | 38 hours | 72 hours | 60 hours |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
Quartz, automatic and solar comparedHow long does it run for when it's not worn?
About 38 hours fully wound — so it will usually stop if you leave it off overnight.
What size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
Mappin & Webb is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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