
Tap the image to enlarge

Bering 11028-904 Expanding Bracelet Watch - W74273
Ref. 11028-904
See more premium optionsHide
Stepping up in the same dial colour
13434-334-GWP Gold Tone Watch And Necklace Gift Set - W74231£119
11028-934 Gold Tone Expanding Bracelet Watch - W74274£119
17724-010-GWP Two Tone Watch And Bracelet Gift Set - W74232£129
10126-000 Classic Milanese Mesh Bracelet Watch - W7454£119
11022-064 Classic Milanese Mesh Bracelet Watch - W74123£119
At 28mm and 6mm deep, this sits firmly in the tradition of the slim dress watch scaled for a narrower wrist — the kind of piece that disappears under a cuff or reads as quietly considered against bare skin. The stretch bracelet removes the need for sizing; it accommodates a range of wrists without adjustment, and the Milanese clasp keeps it from looking like a compromise. The sapphire crystal is the detail that separates it from most watches at this scale and type, and the white dial with silver hands is legible without demanding attention — which is the whole point of something this understated.
- Reference
- 11028-904
- Brand
- Bering
- Case size
- 28mm
- Case thickness
- 6mm
- Lug width
- 10mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Calibre
- VJ20
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Additional specifications
- Origin
- Swiss made
- Warranty
- 3 years
Learn more about Bering
Bering was founded in Denmark in 2004 and named for Vitus Bering, the Danish navigator who charted the strait between Siberia and Alaska. The Arctic reference is the brand's whole design argument: clarity, cold light, nothing surplus.
That translates into a consistent look — very slim cases, milanese mesh bracelets, flat dials with minimal markers, and a strong preference for ceramic and titanium over steel.
The technical claim is the glass. Bering fits sapphire across much of the range, and has built its marketing around scratch resistance at price points where mineral glass is the norm.
The company also produces solar-powered models and a substantial range of ceramic watches, and sells widely through European jewellers.
These are design-led quartz watches rather than horological objects, and they are honest about that. What they offer is a Scandinavian aesthetic executed consistently, at a price that does not require thinking twice.
- 2004
- Founded in Denmark, named for the navigator Vitus Bering.
- 2008
- Ceramic cases enter the collection.
- 2012
- Sapphire glass becomes standard across much of the range.
- 2016
- Solar-powered models are introduced.
- 2020
- Distribution widens across European jewellers.
Also in 5 collections
This watch appears in Back in Stock (5,429), Stainless Steel Watches (3,531), Watches Under 37mm (1,894), Silver Dial Watches (792) and Watches Under £100 (741).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 28mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Sits in the lower half of Bering's range as we list it
Worth knowing
- 30m means keeping it away from water
Bering 11028-904 Expanding Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 11028-904 | 96L280 | RY4688 |
|---|---|---|---|
| Price | £99 | £100 | £100 |
| Case size | 28mm | 28mm | 28mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
10mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
More Bering watches like the 11028-904 Expanding Bracelet
In stock, and close on style and price









