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Bulova 96B440 Super Seville Stainless Steel Bracelet Watch - W09342
Ref. 96B440
Sits in Bulova’s upper tier here — more premium than three quarters of the Bulova watches we list, which start at £100.
Price range £100 to £995 across 53 Bulova watches in stock.The Super Seville name traces back to a Bulova Day-Date from the 1970s, and this revival carries the silhouette honestly: a cushion-shaped TV case, coin-edge fluted bezel, and a cyclops magnifier sitting proud at three o'clock, all of it faithful to the original's character rather than borrowing the name alone. At 38mm wide with a lug-to-lug of just 42.2mm, the case sits close to the wrist and curves into it cleanly, helped further by an integrated bracelet that flares from 25.5mm at the lugs down to 18mm at the clasp. The proportions suit a smaller wrist well, and the low-profile butterfly deployant keeps the underside unobtrusive. Inside, the Miyota NM50 Precisionist runs at 262kHz — roughly sixteen ticks per second — which produces a sweep indistinguishable from an automatic at a glance, and holds accuracy to within seconds across a full year.
- Reference
- 96B440
- Brand
- Bulova
- Collection
- Super Seville
- Case size
- 38mm
- Case thickness
- 10.4mm
- Lug width
- 10.8mm
- Case material
- Stainless steel
- Case shape
- Square
- Dial
- Blue
- Crystal
- Sapphire
- Bezel
- Fixed
- Movement
- Quartz
- Calibre
- Miyota NM50
- Functions
- Day-date
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 42.2mm
Learn more about Bulova
Joseph Bulova, a Bohemian immigrant, opened a jewellery shop on Maiden Lane in New York in 1875 and moved into watch manufacturing in the early twentieth century, building a plant in Sag Harbor and later a substantial operation in Queens.
Bulova's instinct for firsts was commercial as much as technical. It ran the first national advertisement for a watch brand in 1926, broadcast the first radio commercial in American history — a time announcement — in 1926, and aired the first television commercial ever broadcast in 1941, paying nine dollars for the slot.
The engineering came too. The Accutron of 1960 replaced the balance wheel with a tuning fork vibrating at 360 Hz, driven electronically. It was accurate to within a minute a month, far beyond mechanical watches, and it hummed rather than ticked. NASA used Accutron timing mechanisms in spacecraft, and one was left on the Moon in the equipment package of Apollo 11.
Bulova also made an enormous contribution to American war production, supplying military timing devices, and founded a school of watchmaking for disabled veterans.
The company was acquired by Citizen in 2008. Modern collections include the Precisionist, with a high-frequency quartz movement producing a smooth sweeping seconds hand, and reissues of the Accutron and the 1970s Computron.
- 1875
- Joseph Bulova opens his New York shop.
- 1941
- Airs the first television commercial in history.
- 1960
- The Accutron tuning fork movement is released.
- 1969
- An Accutron timer is left on the Moon by Apollo 11.
- 2008
- Acquired by Citizen.
Also in 3 collections
This watch appears in Stainless Steel Watches (3,555), Blue Dial Watches (976) and Tonneau & Cushion Watches (136).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 38mm suits most wrists
- 42.2mm lug-to-lug keeps the 38mm case wearable
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- One of Bulova's more premium watches
Worth knowing
- 30m means keeping it away from water
Bulova 96B440 Super Seville Stainless alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 96B440 | TBW1090 | SSB477P1 |
|---|---|---|---|
| Price | £349 | £359 | £349 |
| Case size | 38mm | 37mm | 38.7mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
10.8mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 42.2mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
How to size a watch to your wristIs it a men's or women's watch?
Listed as men's, though at 38mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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