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Emporio Armani AX2821 Chronograph Two Tone Bracelet Watch - W65512
Ref. AX2821
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Stepping up in Emporio Armani's range
Part of the street-inflected Oliver collection, the AX2821 makes its clearest statement in the case shape: rectangular rather than round, which is an uncommon choice for a chronograph and gives it a presence closer to a dress watch than a sport piece, despite the three sub-dials and date window sitting on a matte cream dial. The silver and yellow-gold PVD two-tone finishing runs consistently across both case and bracelet, so the mixed metals read as a considered choice rather than an accident. At 40mm the rectangular footprint wears larger than that figure suggests, and at 11mm it sits with enough substance on the wrist to carry the integrated bracelet without looking underbuilt. The deployant clasp makes daily wear more practical than a standard buckle at this weight.
- Reference
- AX2821
- Brand
- Emporio Armani
- Collection
- Oliver
- Case size
- 40mm
- Case thickness
- 11mm
- Lug width
- 14mm
- Case material
- Two-tone
- Case shape
- Tonneau
- Dial
- Cream
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Chronograph Watches (990), Two-Tone Watches (373), Rectangular & Square Watches (372), Champagne & Cream Dial Watches (144) and Tonneau & Cushion Watches (105).
Manufacturer’s guarantee
Best of 2 retailers
What the specifications mean
Strengths
- 40mm suits most wrists
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX2821 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  AX2821 | BU10010 | R8853153001 |
|---|---|---|---|
| Price | £185 | £187 | £189 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds at £185, against £219 at Goldsmiths. Two UK retailers stock this reference.
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