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Fossil ES5350 Blue Gold Plated Bracelet Watch - W10352
Ref. ES5350
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Stepping up in Fossil's range
Part of Fossil's Blue Dive line, this sits at the point where a working diver's silhouette — unidirectional rotating bezel, serious depth rating, luminous markers — meets something worn as much for how it looks as for what it can do. The result is not a compromised dive watch; 100 metres is genuine utility, and the deployant clasp locks it to the wrist in a way a standard buckle would not. At 36mm the case is built for a smaller wrist without reading as a shrunken version of something larger, and the white dial against full gold-tone finishing gives it a contrast that holds in low light as well as direct sun. The stone-set indices add a faceted quality the dial would otherwise lack, catching angled light in a way flat printing cannot. At 103 grams on the wrist it is present without being heavy — enough to remind you it is there, not enough to become an inconvenience across a long day.
- Reference
- ES5350
- Brand
- Fossil
- Case size
- 36mm
- Lug width
- 18mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- White
- Crystal
- Mineral
- Bezel
- Unidirectional rotating
- Movement
- Quartz
- Calibre
- Y121F2
- Functions
- Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Fossil
Tom Kartsotis founded Fossil in Texas in 1984 after noticing that fashion watches manufactured in Hong Kong could be produced far more cheaply than the market assumed. The name came from his brother's nickname.
The company's insight was presentation. Fossil watches were designed with a deliberately retro American aesthetic and sold in collectable tin boxes, which made an inexpensive quartz watch feel like an object worth keeping. It worked at scale, and Fossil became one of the largest watch companies in the world by unit volume.
The business then grew primarily by acquisition and licensing. Fossil owns Zodiac, Misfit, and the leather goods brand Skagen, and manufactures watches under licence for a long list of fashion houses — Michael Kors, Armani Exchange, Diesel, Kate Spade, and others. For much of the 2010s Fossil produced a substantial share of all branded fashion watches sold globally.
It was also an early and significant player in smartwatches, launching Android Wear devices from 2015 and becoming the largest maker of Google-powered watches, before that market consolidated around Apple, Samsung, and Google itself.
Fossil remains a public company headquartered in Richardson, Texas, and continues to produce its own mechanical and automatic lines alongside the quartz and connected ranges.
- 1984
- Tom Kartsotis founds Fossil in Texas.
- 1990
- The tin-box packaging becomes a signature.
- 2001
- Acquires Zodiac.
- 2015
- Launches its first Android Wear smartwatches.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- 36mm suits most wrists
- Luminous hands and markers for low light
- Sits in the lower half of Fossil's range as we list it
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | ES5350 |  LB0518004 |  1540177 |
|---|---|---|---|
| Price | £125 | £129 | £125 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 100m | 100m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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