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Longines Master Collection Automatic 39mm Mens Watch Alligator
Ref. L29494732
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Stepping up in the same colour and case shape
The Master Collection was built to carry Longines' dresswatchmaking credentials into everyday wear — round, restrained, without the complications that would push it toward collector territory or the plainness that would make it forgettable. The barleycorn guilloché on the silver dial is the quiet centre of that balance: a pattern that absorbs and returns light differently as the wrist moves, giving the surface depth without colour or ornament. Blued steel hands sit against it without competing. At 9.4mm thick, the watch disappears beneath a shirt cuff in a way that most automatics at this water resistance rating will not, and 39mm is a size that has aged better than the larger Master variants from the same period. The L888.5 is assembled with a silicon balance-spring in place of a conventional hairspring, which removes the movement's susceptibility to magnetic fields and extends service intervals — practical gains that do not announce themselves but accumulate over years of daily wear. Seventy-two hours of power reserve means a watch worn Monday to Friday can sit over the weekend without winding down. The alligator strap, lined in calf, has a fine-adjustment folding clasp that allows half-link sizing — more useful than it sounds when the wrist changes across seasons.
- Reference
- L29494732
- Brand
- Longines
- Collection
- Master Collection
- Case size
- 39mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Automatic
- Calibre
- L888.5
- Functions
- Date
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Retailer
- Goldsmiths
Additional specifications
- Lug-to-lug
- 46.10mm
- Power reserve
- 72 hours
Learn more about Longines
Auguste Agassiz began trading watches in Saint-Imier in 1832, but the modern company dates from 1860, when his nephew Ernest Francillon built a factory in the meadows beside the Suze — the longines of the local dialect — and consolidated the scattered outworkers of the region under one roof.
Longines registered its winged hourglass in 1889. It is the oldest watch trademark still in continuous use.
The company's identity was built on precision and on timing things in public. It supplied chronographs for the first modern Olympic events it timed in 1896, timed the 1912 Federal Gymnastics Festival with a broken-wire mechanism accurate to a hundredth of a second, and developed the photo-finish camera and the quartz timing devices used across twentieth-century athletics.
Its aviation associations are equally deep. Longines instruments were carried by Charles Lindbergh across the Atlantic in 1927, and the Hour Angle watch, designed to Lindbergh's own specification to simplify longitude calculation, remains in the catalogue. Amelia Earhart and Howard Hughes both navigated by Longines.
The house was among the most decorated at nineteenth-century observatory trials, holding numerous precision records. Since joining the Swatch Group in 1983 it has occupied the accessible-heritage position: exclusive ETA-based movements, archive-driven designs through the Heritage line, and volume that makes it one of the group's most important brands.
- 1860
- Ernest Francillon builds the factory at Les Longines.
- 1889
- The winged hourglass is registered — the oldest watch trademark in use.
- 1912
- Broken-wire timing achieves hundredth-second accuracy.
- 1927
- Lindbergh crosses the Atlantic with Longines instruments.
- 1983
- Becomes part of the Swatch Group.
Also in 2 collections
This watch appears in Stainless Steel Watches (2,351) and Automatic Watches (1,148).
Manufacturer’s guarantee
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- 39mm suits most wrists
- Sapphire crystal, which resists scratching
- 72-hour reserve survives a weekend off the wrist
- Sits in the lower half of Longines's range as we list it
Worth knowing
- 30m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | L29494732 |  01 782 7811 4056-07 6 |  R27057732 |
|---|---|---|---|
| Price | £2,250 | £2,250 | £2,250 |
| Case size | 39mm | 39.5mm | 40mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Leather strap | Ceramic bracelet |
| Power reserve | 72 hours | 38 hours | 80 hours |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
How long does it run for when it's not worn?
About 72 hours fully wound — enough to sit off the wrist over a weekend and still be running.
Will it fit my wrist?
Lug-to-lug is 46.10mm, which suits wrists from roughly 16cm (6¼ inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as men's, though at 39mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are Goldsmiths?
Goldsmiths has been selling watches in Britain since 1778 and is part of the Watches of Switzerland Group, which is listed on the London Stock Exchange. They are an authorised dealer, so a watch comes with the manufacturer’s own warranty.
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