Reflex Active RA23-2166 Series 23 Pink Silicone Strap Smartwatch - W47272

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Reflex Active RA23-2166 Series 23 Pink Silicone Strap Smartwatch - W47272

Ref. RA23-2166

A fitness-focused smartwatch pitched squarely at daily wear, the Series 23 handles calls from the wrist via Bluetooth, which removes the most common reason to pull a phone out of a bag mid-run or mid-commute. The 1.83-inch touchscreen is generous for a 39mm case, which means the display reads clearly without the watch feeling oversized on a smaller wrist. Beyond calls, it tracks steps, sleep and heart rate continuously, and adds nudges for hydration and periods of inactivity — the kind of background prompting that suits anyone building habits rather than training seriously. Seven days of battery life means it charges weekly rather than nightly, which in practice makes it far easier to keep the sleep tracking uninterrupted.

Reference: RA23-2166
Brand: Reflex Active
Case size: 38mm
Dial: Pink
Crystal: Mineral
Functions: Countdown timer, Bluetooth, Step counter, Heart rate, Digital display, Heart rate monitor
Water resistance: 50m
Bracelet / strap: Silicone strap
Strap colour: Pink
Retailer: F.Hinds

Learn more about Reflex Active

Reflex Active is a British brand launched to put smartwatch features at a price a parent would consider for a teenager, and it has stayed at that end of the market deliberately.

The proposition is straightforward: heart-rate and activity tracking, notifications, sleep monitoring and interchangeable coloured straps, in bright cases with animated watch faces, generally for under a hundred pounds.

That places it against fitness bands rather than against watchmaking, and the comparison it invites is with devices costing several times as much. Battery life and app polish are where the price shows; the core tracking does what it claims.

The range is broad and changes quickly, with series numbers denoting feature sets rather than model families, and gift sets pairing a watch with spare straps.

It is a first smartwatch rather than a watch in the traditional sense, and it is priced and designed with exactly that buyer in mind.

2018: Launched in the UK as an affordable smartwatch brand.
2019: Heart-rate and sleep tracking added across the range.
2021: Interchangeable strap sets become standard.
2022: Distribution widens through British jewellers.
2024: The series numbering system organises the collection.

Manufacturer’s guarantee

Your new watch

Frequently asked questions, and things you should know about this watch

Can I swim with it?

Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.

Will the glass scratch?

It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.

Is it a men's or women's watch?

Listed as women's, though at 38mm it sits in the range that suits anyone.

Cheapest place to buy

F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.

Who are F.Hinds?

F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.