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Storm 47511/BK SM2 Black Silicon Strap Smartwatch - W87324
Ref. 47511/BK
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Stepping up in Storm's range
Storm's SM2 is the brand's second full smartwatch, and the step up from the first generation is largely about the display: this is a proper touch-screen device rather than a hybrid with analogue hands, built around Realtek's 8762C smart module and pulling in heart rate, blood pressure, step counting and smartphone notifications alongside the more traditional stopwatch and alarm functions. The 51 x 38mm rectangular resin case is lighter than its footprint suggests, and that lightness is deliberate — a watch doing this much work needs to live on the wrist all day without announcing itself. The silicone strap and tang buckle keep things simple and adjustable. Visibility in low light comes entirely from the backlit capacitive display rather than any photoluminescent paint, which is the honest way to handle a screen-forward watch.
- Reference
- 47511/BK
- Brand
- Storm
- Case size
- 51mm
- Case thickness
- 10mm
- Case material
- Resin
- Case shape
- Rectangular
- Dial
- Black
- Crystal
- Mineral
- Movement
- Automatic
- Calibre
- Realtek 8762C
- Functions
- Chronograph, Stopwatch, Countdown timer, Backlight, Heart rate
- Bracelet / strap
- Silicone strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Storm
Storm was founded in London in 1989 and spent the next decade doing something few watch brands attempt: treating the case as sculpture rather than a container for a dial.
The house style is immediately identifiable — mirror-polished steel, faceted and asymmetric cases, dials with no numerals at all, and a fondness for finishes that make the whole watch look like a single machined block of metal.
Some of the designs abandon conventional time display entirely, using rotating discs, hidden apertures or coloured mirror crystals that only reveal the time at certain angles. The Remi and Zorex lines have carried that idea for years.
The brand designs and produces its own watches rather than licensing the name, and sells through its own stores and jewellers, mostly in the UK and Europe.
Movements are quartz throughout. The point has never been the mechanics; it is that a Storm watch does not look like anything else in the window, which after thirty-five years remains a fair claim.
- 1989
- Founded in London as a design-led watch brand.
- 1995
- Mirror-finished steel cases become the house signature.
- 2000
- Opens its own retail stores.
- 2008
- Unconventional time displays enter the collection.
- 2019
- Thirty years of the same design language.
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 47511/BK |  PEWJF21951421 |  GA-100CY-1AER |
|---|---|---|---|
| Price | £75 | £75 | £100 |
| Case size | 51mm | 47.5mm | 51.2mm |
| Water resistance | — | 30m | 200m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Silicone strap | Leather strap | Rubber strap |
| This watch |
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Your new watch
Frequently asked questions, and things you should know about this watch
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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