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Rotary GB053910/10 Cambridge Two Tone Bracelet Watch - W13248
Ref. GB053910/10
Sits in Rotary’s upper tier here — more premium than three quarters of the Rotary watches we list, which start at £76.
Price range £76 to £259 across 103 Rotary watches in stock.The Cambridge sits in Rotary's dress range, and the 9mm case thickness is the detail that makes it worth mentioning — at 40.5mm across, most watches this size carry considerably more height, and the slim profile is what allows it to disappear under a cuff. The crown is set to preserve the clean round outline rather than breaking it, a small decision that reads clearly once you notice it. The bracelet repays attention. The three-link construction mixes brushed and polished finishing across the stainless steel and gold PVD links, which gives it movement in light that a single-finish bracelet does not have. On the dial, the stepped guilloche texture does something similar — applied gold-tone Roman numerals over a patterned field reads differently at a desk than it does in the evening, the depth of the surface shifting with the angle.
- Reference
- GB053910/10
- Brand
- Rotary
- Collection
- DressCase Size: 40
- Case size
- 40.5mm
- Case thickness
- 9mm
- Lug width
- 20mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Manufacturer’s guarantee
What the specifications mean
Strengths
- 9mm is unusually slim for a 40.5mm case
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- One of Rotary's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | GB053910/10 |  TW2W51000 |  1710723 |
|---|---|---|---|
| Price | £155 | £155 | £159 |
| Case size | 40.5mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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