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Rotary Heritage 37mm Mens Watch Green
Ref. GB05420/24
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Stepping up in the same colour and case shape
The Heritage line is where Rotary draws on its long habit of making dressed, restrained watches for everyday wear rather than occasion. This 37mm example fits that brief well: the diameter keeps it compact without reading small, and at 7.2mm it lies flat enough to pass easily beneath a shirt cuff. The green guilloche dial rewards a closer look than most dials at this size. Applied indices catch light differently from printed ones, and the patterned surface beneath them gives the dial some movement without straying from the sober character the design is after.
- Reference
- GB05420/24
- Brand
- Rotary
- Collection
- Heritage
- Case size
- 37mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Green
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Day-date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- Goldsmiths
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Also in 1 collection
This watch appears in the Rotary Heritage range (47).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 37mm suits most wrists
- Sapphire crystal, which resists scratching
- Sits in the lower half of Rotary's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Rotary Heritage alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | GB05420/24 | MK3844 | MBM3243 |
|---|---|---|---|
| Price | £149 | £145 | £149 |
| Case size | 37mm | 37mm | 36.5mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Mesh bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 37mm it sits in the range that suits anyone.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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