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Rotary LB00290/11 Gold Plated Bracelet Watch - W64151
Ref. LB00290/11
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Stepping up in Rotary's range
The oval case puts this firmly in Rotary's cocktail lineage — a format the brand has returned to repeatedly across its 170-year history, where a round case would read as too sporting and a cushion too contemporary. At 18mm it sits on the wrist as jewellery first, watch second, which is precisely what the oval case shape has always been designed to do. Crystal indices rather than printed markers catch whatever light is available, and the five-link bracelet follows the curve of the case rather than meeting it at a right angle — a small decision that makes the whole piece read as continuous rather than assembled.
- Reference
- LB00290/11
- Brand
- Rotary
- Case size
- 18mm
- Case material
- Gold PVD
- Case shape
- Oval
- Dial
- Silver
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Folding clasp
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | LB00290/11 |  ES5437 |  24000255 |
|---|---|---|---|
| Price | £129 | £139 | £129 |
| Case size | 18mm | 18mm | 20mm |
| Water resistance | 50m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Fabric strap | Stainless steel bracelet |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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