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Rotary RLB10040/41/D Heritage Altera Diamond Expanding Bracelet Watch - W64225
Ref. RLB10040/41/D
Sits in Rotary’s upper tier here — more premium than three quarters of the Rotary watches we list, which start at £76.
Price range £76 to £259 across 146 Rotary watches in stock.The Heritage Altera line draws on Rotary's archive, and this piece has the proportions to prove it: at 24mm across and 6.6mm deep, it reads closer to a bracelet than a conventional watch, the gold PVD case sitting flush against the wrist rather than projecting from it. The lug-to-lug of 27mm keeps it compact enough that the whole thing disappears under a sleeve without catching. Three diamonds sit at twelve o'clock against the mother-of-pearl dial, which is exactly the right amount — enough to register as jewellery, not so many that the face becomes decorative rather than legible. The expanding bracelet is the practical decision that holds the design together: it stretches over the hand and settles on the wrist without a clasp, which at 25 grams total means the watch is barely perceptible once on.
- Reference
- RLB10040/41/D
- Brand
- Rotary
- Collection
- Heritage
- Case size
- 24mm
- Case thickness
- 6.6mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Sapphire
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Rotary
Moise Dreyfuss started Rotary in La Chaux-de-Fonds in 1895. Within a generation his sons Georges and Sylvain had opened a London office and begun exporting to Britain, which turned out to be the decision that defined the company: Britain became, and remains, Rotary's most important market.
The winged wheel logo arrived in 1925 and has barely changed since. It became familiar enough in British high streets that the brand is widely taken for British, despite the Swiss origin.
Rotary supplied watches to the British Army, and the wartime and post-war association gave it a foothold in a market where an affordable, dependable Swiss watch was exactly what most buyers wanted.
The family held the company for over a century, making it for a long time the oldest family-owned Swiss watchmaker still trading. Ownership passed to Hong Kong's Citychamp in 2014, and in February 2025 to the UK's Peers Hardy Group.
The modern range sits at the accessible end — quartz and automatic dress watches, divers and chronographs, with the Henley, Windsor and Legacy lines carrying the collection.
- 1895
- Founded in La Chaux-de-Fonds by Moise Dreyfuss.
- 1920s
- Georges and Sylvain Dreyfuss begin exporting to Britain.
- 1925
- The winged wheel logo is introduced.
- 2014
- Acquired by Citychamp after more than a century in family hands.
- 2025
- Bought by the UK's Peers Hardy Group.
Also in 4 collections
This watch appears in Watches Under 37mm (1,656), Women's Watches (1,575), Gold Watches (676) and Diamond Watches (101).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 24mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- One of Rotary's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | RLB10040/41/D | GW1017L2 | MK4711 |
|---|---|---|---|
| Price | £179 | £175 | £179 |
| Case size | 24mm | 24mm | 25mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £179. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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