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Sekonda 30331 Black Leather Strap Watch - W31459
Ref. 30331
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Stepping up in the same colour and case shape
A clean white dial with black Roman numerals and blue hands is a combination that reads as purposefully traditional — the kind of arrangement found on dress watches costing several times more. At 38mm the case sits at the quieter end of the men's spectrum, which means it lies flat under a cuff and does not announce itself in a formal setting. The silver-tone alloy case keeps the overall palette neutral enough to pair with most watch straps over time, should the wearer want to vary it. The black leather strap with a traditional buckle is the right finish for the intent — no deployment clasp, no excess hardware, just a clean close that suits a suit.
- Reference
- 30331
- Brand
- Sekonda
- Case size
- 38mm
- Case shape
- Round
- Dial
- White
- Crystal
- Mineral
- Movement
- Quartz
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (4,007), Leather Strap Watches (904), Watches Under £100 (631) and Dress Watches (456).
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Sekonda 30331 Black Leather Strap alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30331 | SR6141 | 50064 |
|---|---|---|---|
| Price | £25 | £27 | £20 |
| Case size | 38mm | 37mm | 38mm |
| Water resistance | — | 50m | — |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Silicone strap | Leather strap |
| This watch | Closely matched |
|
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