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Sekonda 3536 Black IP Black Leather Strap Watch - W31321
Ref. 3536
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Stepping up in the same colour and case shape
A clean-lined dress watch that wears darker than most — the midnight blue dial reads almost black in shade and opens into a richer colour under direct light, giving it a quiet depth that flat black would not. At 7mm, the case disappears under a shirt cuff without any conscious effort, which puts it in rare company at 40mm. The date sits at six o'clock rather than the usual three, keeping the dial symmetrical and uncluttered. The black IP finish runs consistently across case, buckle and strap hardware, so the whole thing reads as a single object on the wrist.
- Reference
- 3536
- Brand
- Sekonda
- Case size
- 40mm
- Case thickness
- 7mm
- Lug width
- 20mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- Not water resistant
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 6 collections
This watch appears in Back in Stock (4,007), Stainless Steel Watches (2,833), Leather Strap Watches (904), Blue Dial Watches (780), Watches Under £100 (631) and Dress Watches (456).
Manufacturer’s guarantee
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 40mm suits most wrists
- 7mm is unusually slim for a 40mm case
- Sits in the lower half of Sekonda's range as we list it
Sekonda 3536 Black IP Black alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 3536 | R2327CX9 | 5484 |
|---|---|---|---|
| Price | £30 | £30 | £35 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | Not water resistant | 100m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Silicone strap | Leather strap |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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