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Sekonda 40297 Rose Tone Black Strap Watch - W32423
Ref. 40297
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Stepping up in the same colour and case shape
A small, clean-lined dress watch built around the contrast between a black dial and rose gold case — a pairing that reads sharply without demanding attention. At 28mm it sits close to the wrist and keeps well within the cuff, which suits the understated register the design is going for. The black leather strap with a simple buckle keeps the whole thing light and easy to wear daily, and the rose gold tone carries through the dial details to hold it together as a considered piece rather than a coincidence of parts.
- Reference
- 40297
- Brand
- Sekonda
- Case size
- 28mm
- Case thickness
- 7mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- Not water resistant
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 6 collections
This watch appears in Back in Stock (4,868), Watches Under 37mm (1,713), Leather Strap Watches (1,037), Gold Watches (688), Watches Under £100 (661) and Dress Watches (557).
Manufacturer’s guarantee
Sekonda 40297 Rose Tone Black alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40297 | RG251CX9 | 60273 |
|---|---|---|---|
| Price | £30 | £30 | £30 |
| Case size | 28mm | 30mm | 26mm |
| Water resistance | Not water resistant | 30m | — |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch |
|
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedCheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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