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Sekonda 40490 Amelia Two Tone Bracelet Watch - W32372
Ref. 40490
Sits in Sekonda’s upper tier here — more premium than three quarters of the Sekonda watches we list, which start at £20.
Price range £20 to £120 across 221 Sekonda watches in stock.Designed squarely for dress occasions, the Amelia carries a champagne mother-of-pearl dial with crystal-set hour markers at twelve and crystals continuing across the bezel — the kind of detail that reads well under low evening light without requiring anything bolder. At 28mm it sits close to the wrist and wears more like jewellery than a watch, which is the right match for the mesh bracelet and two-tone plating. The gold and silver finish is achieved through ion-plating over a base alloy, so it should be kept away from water entirely to preserve it.
- Reference
- 40490
- Brand
- Sekonda
- Collection
- Amelia
- Case size
- 28mm
- Case thickness
- 9mm
- Lug width
- 12mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Champagne
- Crystal
- Mineral
- Bezel
- Fixed
- Movement
- Quartz
- Water resistance
- Not water resistant
- Bracelet / strap
- Mesh bracelet
- Strap colour
- Two-tone
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 6 collections
This watch appears in Back in Stock (5,420), Watches Under 37mm (1,891), Women's Watches (1,818), Watches Under £100 (737), Two-Tone Watches (538) and Mesh Bracelet Watches (241).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 28mm wears small and slips under any cuff
- Luminous hands and markers for low light
- One of Sekonda's more premium watches
Sekonda 40490 Amelia Two Tone alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40490 | 47531/GD/GN | RY21972 |
|---|---|---|---|
| Price | £70 | £70 | £67 |
| Case size | 28mm | 28mm | 28mm |
| Water resistance | Not water resistant | Not water resistant | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Mesh bracelet | Stainless steel bracelet | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
12mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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