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Sekonda 40509 Hidden Hearts Rose Tone Bracelet Watch - W32417
Ref. 40509
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Stepping up in Sekonda's range
The Hidden Hearts collection is drawn squarely toward the jewellery end of what a watch can be, and this piece makes no pretence otherwise. The twisted, stone-set bezel and crystal hour markers on the blushed dial are there to catch the light in the same way a bangle would, and the open-link bracelet continues that reading across the wrist. At 29mm and just 7mm deep, it sits almost flush against the skin and weighs next to nothing in wear — the kind of watch that disappears under a sleeve and reappears as an accessory when the cuff is rolled back.
- Reference
- 40509
- Brand
- Sekonda
- Collection
- Hidden Hearts
- Case size
- 29mm
- Case thickness
- 7mm
- Lug width
- 21mm
- Case material
- Rose gold PVD
- Case shape
- Round
- Dial
- Pink
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Rose gold
- Clasp
- Folding clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (4,683), Watches Under 37mm (1,625), Women's Watches (1,557), Watches Under £100 (589) and Rose Gold Watches (259).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 29mm wears small and slips under any cuff
- Luminous hands and markers for low light
Worth knowing
- 30m means keeping it away from water
Sekonda 40509 Hidden Hearts Rose alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40509 | 78005 | 24000270 |
|---|---|---|---|
| Price | £60 | £60 | £60 |
| Case size | 29mm | 28mm | 28mm |
| Water resistance | 30m | 30m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Mesh bracelet | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
21mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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