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Sekonda 40077 Stone Set Bracelet Watch - W32343
Ref. 40077
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Stepping up in the same dial colour
Part of the Amelia collection, this watch is designed for one purpose: to read as something closer to jewellery than to utility. At 28mm it sits small and flat on the wrist, and the stone-set case framing a mother-of-pearl dial catches light in the way that only natural shell does — shifting between white, cream and faint iridescence depending on the angle. The bracelet matches the case without looking assembled from separate parts, and at this size the whole piece will disappear beneath a cuff or sit quietly alongside other jewellery without competing for attention.
- Reference
- 40077
- Brand
- Sekonda
- Collection
- Amelia
- Case size
- 28mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Mother-of-pearl
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- Not water resistant
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in Back in Stock (5,420), Stainless Steel Watches (3,525), Watches Under 37mm (1,891), Women's Watches (1,818) and Watches Under £100 (737).
Manufacturer’s guarantee
Best of 2 retailers
Sekonda 40077 Stone Set Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  40077 | RY21973 | LA680WEGV-9AEF |
|---|---|---|---|
| Price | £65 | £64 | £65 |
| Case size | 28mm | 28mm | 28.6mm |
| Water resistance | Not water resistant | 30m | — |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Both Goldsmiths and F.Hinds list it at £65, so choose on delivery and warranty rather than price.
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