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Sekonda Octaire 30mm Ladies Watch Brown
Ref. 40723
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Stepping up in Sekonda's range
The rounded-octagonal case is the defining feature here, sitting at 30mm across and 8mm deep — a compact, neat proportion on the wrist. The brown sunray dial is ringed by a synthetic crystal-set bezel, with baton markers providing clean hour positions. A fold-over clasp secures the stainless steel bracelet, which runs from 142mm to 198mm in length on a 16mm lug width. The mineral crystal sits over a Japanese quartz movement, and the watch carries 30 metres of water resistance.
- Reference
- 40723
- Brand
- Sekonda
- Case size
- 30mm
- Case thickness
- 8mm
- Case material
- Stainless steel
- Case shape
- Octagonal
- Dial
- Brown
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Retailer
- Goldsmiths
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 6 collections
This watch appears in Back in Stock (4,015), Stainless Steel Watches (2,576), Watches Under 37mm (1,421), Women's Watches (1,355), Watches Under £100 (642) and Brown Dial Watches (87).
Manufacturer’s guarantee
Price history
This watch is currently at its highest recorded price. It was £41 on 14 August. Prices are checked every day, and we record any changes.
Sekonda Octaire alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 40723 | RN807AX9 | RY4368S |
|---|---|---|---|
| Price | £55 | £55 | £58 |
| Case size | 30mm | 30mm | 31mm |
| Water resistance | 30m | 50m | 30m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Mesh bracelet |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as women's.
Cheapest place to buy
Goldsmiths is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £41 and £55, today it's £55.
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