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Sekonda 30007 Taylor Gold Plated Blue Dial Bracelet Watch - W31304
Ref. 30007
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Stepping up in the same colour and case shape
The Taylor sits at the dressier end of Sekonda's men's range — a blue sunray dial in a gold-plated case is a combination that reads as deliberate rather than accidental, and at 41mm it carries enough presence to hold the look without tipping into sport-watch territory. The baton indices keep the dial uncluttered, and the date sits neatly at three without crowding anything. The bracelet is gold-plated steel throughout, so the tone stays consistent from case to clasp. The deployant fastening is a practical detail at this level, and the luminous treatment on hands and markers is there for occasional low-light use rather than serious darkness — adequate for reaching across a bedside table, nothing more ambitious than that.
- Reference
- 30007
- Brand
- Sekonda
- Collection
- Taylor
- Case size
- 41mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Warranty
- 2 years
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 5 collections
This watch appears in the Sekonda Taylor range (5), Back in Stock (5,420), Blue Dial Watches (982), Gold Watches (776) and Watches Under £100 (737).
Manufacturer’s guarantee
Sekonda 30007 Taylor Gold Plated alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 30007 | RJ666AX9 | 1530413 |
|---|---|---|---|
| Price | £65 | £70 | £65 |
| Case size | 41mm | 41mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Silicone strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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