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Sekonda 3728 Blue Dial Bracelet Watch - W31262
Ref. 3728
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Stepping up in the same colour and case shape
A reliable daily wearer without pretension: 38mm sits close enough to the wrist that it disappears under a cuff without fuss, and the sunray finish on the blue dial does enough work in changing light to keep it from reading as purely functional. The chrome markers and hands are legible without dominating the dial, and the date sits where you expect it. The brushed bracelet adjusts by removing pinned links, which is straightforward with the right tool, and the fold-over clasp keeps things secure through everyday use. A Japanese quartz movement inside means the timekeeping will stay accurate without attention for years.
- Reference
- 3728
- Brand
- Sekonda
- Case size
- 38mm
- Case thickness
- 10mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Folding clasp
- Retailer
- F.Hinds
Learn more about Sekonda
Sekonda was created in 1966, not as a manufacturer but as an export label. The Soviet state watch combine ChasProm needed a name under which to sell its output in the West, and Sekonda became that name — watches built at the First Moscow Watch Factory and the Petrodvorets Watch Factory in Leningrad, arriving in British shops as Sekonda rather than Poljot or Raketa.
That origin explains a curiosity of the vintage market: open a late-1960s Sekonda and you will often find a Poljot movement inside, stamped Made in USSR.
The quartz era changed the arrangement. Cheap, accurate Japanese movements undercut Soviet mechanical production, and after the breakup of the Soviet Union the brand cut its Russian ties entirely, moving manufacturing to Hong Kong in 1993.
What did not change was the position: reliable watches at prices most people do not have to think about. Sekonda had become the leading watch brand in the UK by 1988 and has stayed there, selling over a million watches a year, with Seksy, One and Xpose covering fashion and outdoor styles.
The brand is owned by Time Products, which also owns Accurist and Limit.
- 1966
- Created by ChasProm as an export name for Soviet watches.
- 1988
- Becomes the UK's leading watch brand.
- 1993
- Production moves to Hong Kong after Soviet ties end.
- 2014
- Owner Time Products acquires Accurist.
- 2026
- Sixty years of selling over a million watches a year in Britain.
Also in 4 collections
This watch appears in Back in Stock (4,361), Stainless Steel Watches (2,892), Blue Dial Watches (814) and Watches Under £100 (601).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 6 October 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 38mm suits most wrists
- Sits in the lower half of Sekonda's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Sekonda 3728 Blue Dial Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 3728 | RG855CX5 | SR6141 |
|---|---|---|---|
| Price | £30 | £30 | £27 |
| Case size | 38mm | 37.5mm | 37mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Silicone strap |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 38mm it sits in the range that suits anyone.
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