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Storm 47554/AQ Groovy V2 Lazer Aqua Watch - W87415
Ref. 47554/AQ
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Stepping up in Storm's range
At 22mm this sits firmly in jewellery-watch territory, and Storm has designed it accordingly — the square-link bracelet with its cut-out circle detailing reads as a piece of jewellery first, with the numbered teal dial almost incidental to the look. The polished steel carries that off well at this scale. The bracelet closes with a 6mm jewellery clasp and fits wrists up to 180mm, keeping proportions tight and neat. The teal dial adds a cool wash of colour without interrupting the overall silvered finish.
- Reference
- 47554/AQ
- Brand
- Storm
- Case size
- 22mm
- Case material
- Stainless steel
- Case shape
- Square
- Dial
- Teal
- Crystal
- Mineral
- Movement
- Quartz
- Calibre
- SR621SW
- Water resistance
- Not water resistant
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Retailer
- F.Hinds
Additional specifications
- Weight
- 68g
Learn more about Storm
Storm was founded in London in 1989 and spent the next decade doing something few watch brands attempt: treating the case as sculpture rather than a container for a dial.
The house style is immediately identifiable — mirror-polished steel, faceted and asymmetric cases, dials with no numerals at all, and a fondness for finishes that make the whole watch look like a single machined block of metal.
Some of the designs abandon conventional time display entirely, using rotating discs, hidden apertures or coloured mirror crystals that only reveal the time at certain angles. The Remi and Zorex lines have carried that idea for years.
The brand designs and produces its own watches rather than licensing the name, and sells through its own stores and jewellers, mostly in the UK and Europe.
Movements are quartz throughout. The point has never been the mechanics; it is that a Storm watch does not look like anything else in the window, which after thirty-five years remains a fair claim.
- 1989
- Founded in London as a design-led watch brand.
- 1995
- Mirror-finished steel cases become the house signature.
- 2000
- Opens its own retail stores.
- 2008
- Unconventional time displays enter the collection.
- 2019
- Thirty years of the same design language.
Also in 1 collection
This watch appears in Rectangular & Square Watches (313).
Manufacturer’s guarantee
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 47554/AQ | 010-02645-10 | LB05135/07 |
|---|---|---|---|
| Price | £130 | £130 | £129 |
| Case size | 22mm | 22mm | 22mm |
| Water resistance | Not water resistant | 50m | — |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Silicone strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. This watch carries no water resistance rating — keep it dry, and take it off before washing your hands.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Is it a men's or women's watch?
Listed as women's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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