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Swatch Honor Ride 1991 Collectable Green Strap Watch- GJ104 - Z4327
Ref. GJ104
Sits in Swatch’s upper tier here — more premium than three quarters of the Swatch watches we list, which start at £70.
Price range £70 to £170 across 16 Swatch watches in stock.From the early 1990s Originals Gent run, the Honor Ride was Swatch at its most playful and specific: a transparent yellow resin case over a green dial illustrated with a horse and rider, the strap itself printed with gold-toned equestrian motifs. It was the kind of design the brand was making its name on — not a watch dressed up with a theme, but one where the theme ran all the way through. New-old-stock pieces like this one have sat untouched since the era that produced them, which is increasingly unusual. The acrylic crystal and resin case wear lightly at 34mm, sitting flat on the wrist in a way that reads as deliberately retro rather than merely small. The original strap, as with most plastic of this age, should be treated as decorative — the watch is the collectable, not the means of wearing it daily.
- Reference
- GJ104
- Brand
- Swatch
- Case size
- 34mm
- Case thickness
- 9mm
- Lug width
- 17mm
- Case material
- Resin
- Case shape
- Round
- Dial
- Green
- Crystal
- Acrylic
- Movement
- Quartz
- Water resistance
- 30m
- Bracelet / strap
- Silicone strap
- Strap colour
- Green
- Clasp
- Buckle
- Lume
- Luminous
- Condition
- Vintage
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 39mm
Learn more about Swatch
Swatch was the Swiss industry's answer to its own near-death. By the early 1980s Japanese quartz had reduced Swiss watch exports catastrophically and employment had collapsed. Nicolas Hayek, brought in as a consultant to advise on liquidating the ASUAG and SSIH conglomerates, recommended the opposite: merge them and attack the low end.
The engineering that made it possible was radical. Ernst Thomke, Elmar Mock, and Jacques Müller designed a watch with fifty-one components instead of the usual ninety-odd, with the movement assembled directly into the injection-moulded case so the watch could not be opened or repaired. It could be made in Switzerland, by robots, for less than the Asian competition.
The first Swatches went on sale in 1983. They were cheap, plastic, colourful, and — critically — sold as fashion rather than as timekeeping. Buyers owned several. Artists including Keith Haring, Kiki Picasso, and later Vivienne Westwood designed editions, and some early models now trade for thousands.
Swatch sold over a hundred million watches within its first decade and financed the rescue of the entire Swiss industry. The Swatch Group that resulted owns Breguet, Blancpain, Omega, Longines, Tissot, Hamilton, and Glashütte Original, and remains the largest watch company in the world.
The MoonSwatch collaboration with Omega in 2022 caused queues around the world.
- 1983
- The first Swatch launches with a 51-component movement.
- 1985
- Keith Haring designs the first artist editions.
- 1992
- Cumulative sales pass 100 million watches.
- 2022
- The MoonSwatch collaboration with Omega sells out globally.
Manufacturer’s guarantee
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
Yes, but it polishes out. Acrylic marks easily and a scratch can be buffed away at home, which is why vintage-style watches still use it.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
17mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 39mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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