Brand
Seiko
Est. 1881 · Tokyo, Japan
A century of Japanese watchmaking spanning quartz pioneers to in-house Spring Drive.
Half cost less than £360, and a quarter less than £299.
Learn more about SeikoShow less
Kintaro Hattori opened a watch and clock shop in Tokyo in 1881, aged twenty-one, and began manufacturing under the name Seikosha — roughly, house of exquisite workmanship — in 1892. The Seiko name appeared on watches from 1924.
The company's significance is that it broke the Swiss monopoly twice. First on precision: Seiko was appointed official timekeeper of the 1964 Tokyo Olympics and built the quartz chronometers and printing timers to do it, and in the 1960s its movements placed highly at the Neuchâtel and Geneva observatory trials against the best Swiss houses.
Then on technology. On Christmas Day 1969 Seiko released the Astron, the world's first quartz wristwatch, accurate to five seconds a month where mechanical watches managed that per day. The consequences for Switzerland were catastrophic — employment in the Swiss industry fell by roughly two-thirds over the following decade. Seiko deliberately did not enforce its quartz patents, allowing the technology to spread.
The same year it produced the 6139, among the first automatic chronographs, and it has since introduced Kinetic, Spring Drive — a hybrid regulating a mechanical mainspring electronically, giving a perfectly gliding seconds hand — and its own dive and field lines.
Seiko remains fully vertically integrated, making its own hairsprings, quartz crystals, and even the Zaratsu-polished cases, at price points from under a hundred pounds upward.
Seiko holds 203 models, from £110 to £3,550. Half cost less than £360, and a quarter less than £299. 143 of 203 are automatic. 55 are stocked by more than one retailer, giving 280 offers in total. Prices are checked nightly against the retailers’ own feeds.
- 1881
- Kintaro Hattori opens his Tokyo shop.
- 1924
- The first watches carry the Seiko name.
- 1964
- Official timekeeper of the Tokyo Olympics.
- 1969
- The Astron becomes the first quartz wristwatch.
- 1999
- Spring Drive enters production.
261 watches

Seiko
5 Sports SRPJ81K1 'In The Metal' Midfield Sports Watch - W24219
£260

Seiko
5 Sports SRPJ85K1 Men's Watch – 36.4mm Black Dial Nylon
£290

Seiko
5 Sports SRPK05K1 Men's Watch – 42.5mm Black Dial Stainless Steel
£299

Seiko
5 Sports SRPK09K1 Men's Watch – 42.5mm Silver Dial Stainless Steel
£309

Seiko
5 Sports SRPK11K1 Men's Watch – 42.5mm Orange Dial Stainless Steel
£309

Seiko
5 Sports SRPK18 Men's Watch – 42.5mm Black Dial Stainless Steel
£339

Seiko
5 Sports SRPK20 Men's Watch – 42.5mm Blue Dial Stainless Steel
£339

Seiko
5 Sports SRPK24 Men's Watch – 42.5mm Brown Dial Stainless Steel
£339

Seiko
5 Sports SRPK33K1 Men's Watch – 38.0mm Teal Dial Stainless Steel
£210

Seiko
5 Sports SRPK35K1 Men's Watch – 38.0mm Orange Dial Stainless Steel
£299

Seiko
5 Sports SRPK89K1 Men's Watch – 37.4mm Black Dial Stainless Steel
£339

Seiko
5 Sports SRPK97K1 SKX SNZH5 Bluetone Redux Automatic Bracelet Watch - W25436
£350

Seiko
5 Sports SRPL83K1 SKX Redux Bracelet Watch - W25510
£390

Seiko
5 Sports SRPL85K1 SKX Redux Bracelet Watch - W25511
£390

Seiko
5 Sports SSK023K1 Field 'Deploy' Mechanical GMT Watch - W24226
£410

Seiko
5 Sports x Honda Motocompo Limited Edition 36.5mm Mens Watch
£340

Seiko
5 Sports X Yuto Horigome SRPL31K1 Watch - Limited Edition - W25430
£370

Seiko
145th Anniversary Prospex Diver's Watch "Samurai" Mechanical Limited Edition in Silvertone
£560

Seiko
Alpinest 38mm Mens Watch Green
£670

Seiko
Alpinist Compass Bearing Function 39.5mm Mens Strap Watch
£690

Seiko
Alpinist Land 39.5mm Mens Watch Blue
£940

Seiko
Astron GPS Solar 41mm Mens Watch Blue
£1,960

Seiko
Astron GPS Solar Dual-Time Chronograph 44mm Mens Watch Silver
£2,700

Seiko
'Blueberry' GMT SKX Re-Interpretation 42.5mm Mens Watch
£430

Seiko
Cocktail Time 'Blue Moon' Open Heart 40.5mm Mens Strap Watch
£430

Seiko
Cocktail Time 'Midnight Mockingbird' 40.5mm Mens Strap Watch
£520

Seiko
Coutura SRWZ21P9 Chronograph Bracelet Watch - W24157
£239

Seiko
Coutura SSB443P1 Black IP Chronograph Bracelet Watch - W25427
£379

Seiko
Coutura SSC376P9 Two Tone Perpetual Solar Bracelet Watch - W2476
£510

Seiko
Coutura SSC787P9 Solar Chronograph Bracelet Watch - W25165
£339

Seiko
Coutura SSC788P9 Solar Two Tone Bracelet Watch - W25166
£479

Seiko
Coutura SUT308P1 Two Tone Solar Bracelet Watch - W7883
£299

Seiko
Coutura SUT310P1 Diamond Solar Bracelet Watch - W7880
£299

Seiko
Diver's 'Samurai' 43.8mm Mens Watch
£430

Seiko
Diver’s 1968 300M Heritage GMT 42mm Mens Watch Black
£1,700

Seiko
HGG001P1 Gold Tone Bracelet Watch - W78148
£350

Seiko
HGH006P1 Diamond Set Bracelet Watch - W78147
£460

Seiko
'Japanese Zen Gardens' In Gold Toned Sand 41.8mm Mens Watch
£550

Seiko
King Seiko VANAC 'Tokyo Midnight' 41mm Mens Watch
£2,900

Seiko
King Seiko VANAC 'Tokyo Sunrise' 41mm Mens Watch
£2,900

Seiko
Marinemaster JAMSTEC Limited Edition 1968 Heritage Reinterpretation 42mm Mens Watch Blue
£3,550

Seiko
‘Overwhite’ Field GMT 39.5mm Mens Watch White
£410

Seiko
Presage 'Frozen Mojito' Diamond Cocktail Time 34mm Ladies Watch
£399

Seiko
Presage 'Frozen Skydiving' Diamond Cocktail Time 34mm Ladies Watch
£399

Seiko
Presage Classic Series 'Shiro-iro' 40mm Mens Watch White
£940

Seiko
Presage Classic Series 'Shiro-iro' Open Heart 40mm Mens Watch White
£1,100

Seiko
Presage Classic Series 'Sumi-iro' Open Heart 40mm Mens Watch Black
£1,100

Seiko
Presage Cocktail Time 'Clover Club' Diamond Twist Ladies Watch
£510

Seiko
Presage Cocktail Time 'Eggnog' 30mm Ladies Watch Gold Ombre Dial
£580

Seiko
Presage Cocktail Time 'Midnight Blue Moon' 39.52mm
£390

Seiko
Presage Cocktail Time 'Skydiving' Diamond Twist Ladies Watch
£500

Seiko
Presage Cocktail Time 40.5mm Mens Watch Blue
£400

Seiko
Presage Cocktail Time 40.5mm Mens Watch Green
£430

Seiko
Presage Cocktail Time 145th Anniversary GMT Limited Edition 40.5mm Mens Watch Edo Purple
£540

Seiko
Presage Cocktail Time Cosmopolitan 34mm Ladies Watch Pink
£360

Seiko
Presage Cocktail Time Crushed Ice Mint Mist 38mm Mens Green Watch
£430

Seiko
Presage Cocktail Time Crushed Ice Whisky Mist 38.5mm Mens Watch
£420

Seiko
Presage Cocktail Time SRPE15J1 Men's Watch – 40.5mm Green Dial Stainless Steel
£400

Seiko
Presage Hot Buttered Rum Diamond Set Cocktail Time 30mm Ladies Watch
£540

Seiko
Presage SRE010J1 Cocktail Time Automatic Bracelet Watch - W78105
£540
