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Emporio Armani AX2611 Gold Plated Chronograph Bracelet Watch - W62110
Ref. AX2611
Sits in Emporio Armani’s upper tier here — more premium than three quarters of the Emporio Armani watches we list, which start at £90.
Price range £90 to £359 across 369 Emporio Armani watches in stock.The Drexler is Armani Exchange's case for wearing gold without ceremony — a chronograph built around contrast, with the black dial set against full yellow gold PVD across the case and bracelet so the effect reads clearly at a distance. At 44mm with a 50mm lug-to-lug span and 170 grams on the wrist, this is a watch that makes its presence felt. It suits medium to large wrists, and the deployment clasp with dual push-button releases keeps that weight secure through the day. Link adjustment is done by adding or removing individual pinned links, which is slower than a tool-free system but results in a cleaner fit once dialled in. The Miyota JS25 movement inside is a Japanese quartz calibre with a strong reliability record — accurate, low-maintenance, and well suited to a watch used daily without much thought given to it.
- Reference
- AX2611
- Brand
- Emporio Armani
- Case size
- 44mm
- Case thickness
- 10mm
- Lug width
- 22mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Calibre
- JS25
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 50mm
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 3 collections
This watch appears in Chronograph Watches (1,258), Watches 44mm and Over (946) and Gold Watches (676).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- 50mm lug-to-lug keeps the 44mm case wearable
- Luminous hands and markers for low light
- One of Emporio Armani's more premium watches
Worth knowing
- 44mm sits at the larger end
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2611 | 98A245 | MK8580 |
|---|---|---|---|
| Price | £185 | £185 | £189 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 50mm, which suits wrists from roughly 16.5cm (6½ inches) upward.
Lug-to-lug decides fit more than case diameter does.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £185. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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