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Emporio Armani AX2650 Gold Tone Bracelet Watch - W65557
Ref. AX2650
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At 7mm thick, a 42mm case sits far closer to the wrist than most watches of this diameter, and the gold-toned bracelet flows into it without a visual break — the whole thing reads as a single flat band of metal rather than a watch on a strap. The black dial works well against the gold surround, providing the kind of contrast that stays legible in low light without depending on the lume. This is a piece built around a street-fashion sensibility — clean, direct, and dressed toward the evening end of the spectrum rather than the weekend.
- Reference
- AX2650
- Brand
- Emporio Armani
- Collection
- Lexon
- Case size
- 42mm
- Case thickness
- 7mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 1 collection
This watch appears in Gold Watches (500).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 7mm is unusually slim for a 42mm case
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX2650 Gold Tone Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2650 | MK3492 | 1710728 |
|---|---|---|---|
| Price | £169 | £169 | £169 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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