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Emporio Armani AX5916 Gold Tone Bracelet Watch - W65495
Ref. AX5916
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The Zoe sits in Armani Exchange's line of dress watches aimed squarely at the occasion wardrobe — close enough to jewellery that the brown sunray dial reads as a deliberate contrast rather than a conventional choice, the warm tone pulling against the polished gold PVD in a way a white or black dial simply would not. At 36mm with a 9mm profile, it wears neatly without disappearing, and the multi-link bracelet keeps the whole thing in proportion on a smaller wrist. Crystal markers at the quarter hours catch light without making the dial busy. The folding clasp releases on dual push-buttons, and fit is adjusted by removing links in the conventional way — nothing unusual, but it works cleanly.
- Reference
- AX5916
- Brand
- Emporio Armani
- Collection
- Zoe
- Case size
- 36mm
- Case thickness
- 9mm
- Lug width
- 16mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Brown
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Watches Under 37mm (1,395), Women's Watches (1,281), Gold Watches (500) and Brown Dial Watches (77).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 36mm suits most wrists
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX5916 Gold Tone Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX5916 | MK6642 | GW0685L5 |
|---|---|---|---|
| Price | £159 | £155 | £164 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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