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Emporio Armani AX2820 Chronograph Bracelet Watch - W65513
Ref. AX2820
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Stepping up in the same dial colour
The Oliver sits within Armani Exchange's urban line as a study in architectural proportion: a rectangular case on a wrist that expects round, which shifts the whole read of the watch. At 40mm wide but drawn narrow across the lugs, it lies flatter against the wrist than the case width suggests, and the link bracelet — sized to match rather than contrast — pulls the whole thing into a single clean line of silver-grey. The matte grey dial keeps the chronograph subdials quiet, letting the red accents do the work of orientation without crowding the layout. It is a considered piece of restraint for something that is, functionally, quite busy.
- Reference
- AX2820
- Brand
- Emporio Armani
- Collection
- Oliver
- Case size
- 40mm
- Case thickness
- 11mm
- Lug width
- 14mm
- Case material
- Stainless steel
- Case shape
- Square
- Dial
- Grey
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 5 collections
This watch appears in Stainless Steel Watches (3,546), Back in Stock (3,538), Chronograph Watches (1,376), Rectangular & Square Watches (517) and Grey Dial Watches (274).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 40mm suits most wrists
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX2820 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2820 | GW1049G1 | JWN01705 |
|---|---|---|---|
| Price | £165 | £165 | £169 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
14mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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