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Emporio Armani AX5174 Black Leather Strap Watch - W65453
Ref. AX5174
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Stepping up in Emporio Armani's range
Part of Armani Exchange's Jackie collection, this is a watch designed to read as jewellery without sacrificing the practicality of a proper timepiece. At 6.3mm thick, it sits almost flush against the wrist, and the gold sunray dial with crystal-set quarter-hour markers catches light the way a bangle would. At 34.5 grams on the wrist, it is light enough to wear all day without registering. The black leather strap pulls the warmth of the gold case into contrast rather than matching it, which keeps the overall look from becoming too uniform. The single-prong buckle is uncomplicated and adjusts easily.
- Reference
- AX5174
- Brand
- Emporio Armani
- Collection
- JackieCase Size: 36 mmCase Thickness: 6
- Case size
- 36mm
- Case thickness
- 6.3mm
- Lug width
- 16mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Gold
- Crystal
- Mineral
- Movement
- Quartz
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Manufacturer’s guarantee
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 36mm suits most wrists
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX5174 |  24000149 |  1540174 |
|---|---|---|---|
| Price | £90 | £90 | £99 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 50m | 30m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch |
| Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
16mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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