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Emporio Armani AX5585 Moon Phase Bracelet Watch - W65372
Ref. AX5585
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The Lola sits at 36mm with a case only 7mm deep — slim enough to move under a cuff without lifting the fabric. On the wrist that proportion reads as deliberately refined rather than merely small, and the grey textured dial, with its moonphase sub-dial breaking up the layout, gives it visual depth that plain dials at this size rarely manage. The crystal indices and the moonphase complication are the details that make the dial worth looking at more than once. The deployant clasp with its double push-button release makes the bracelet secure for daily wear without fussing over it to remove.
- Reference
- AX5585
- Brand
- Emporio Armani
- Collection
- Lola
- Case size
- 36mm
- Case thickness
- 8mm
- Lug width
- 18mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Grey
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Moonphase
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Additional specifications
- Lug-to-lug
- 41mm
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Stainless Steel Watches (2,613), Watches Under 37mm (1,381), Women's Watches (1,267) and Grey Dial Watches (204).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 36mm suits most wrists
- 41mm lug-to-lug keeps the 36mm case wearable
- Luminous hands and markers for low light
- Sits in the lower half of Emporio Armani's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Emporio Armani AX5585 Moon Phase Bracelet alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX5585 | ES5357 | MBM3312 |
|---|---|---|---|
| Price | £109 | £109 | £119 |
| Case size | 36mm | 36mm | 36mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Will it fit my wrist?
Lug-to-lug is 41mm, which suits wrists from roughly 15cm (6 inches) upward.
Lug-to-lug decides fit more than case diameter does.
How to size a watch to your wristIs it a men's or women's watch?
Listed as women's, though at 36mm it sits in the range that suits anyone.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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