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Armani Exchange AX5735 Gold Plated Blue Dial Bracelet Watch - W65520
Ref. AX5735
From the Leila collection, this is Armani Exchange's answer to the jewellery-watch crossover — a square 27mm case on a fully integrated bracelet designed to read as a single gold-toned object on the wrist rather than a watch with a strap attached. At 7mm thick, it sits flat enough to layer under bracelets without bulk, and the deep blue sunray dial gives the piece a focal point that prevents it reading as plain gilt. The deployant clasp is a considered choice at this bracelet width, keeping the fit precise without fuss.
- Reference
- AX5735
- Brand
- Armani Exchange
- Collection
- Leila
- Case size
- 27mm
- Case thickness
- 7mm
- Lug width
- 12mm
- Case material
- Gold PVD
- Case shape
- Square
- Dial
- Blue
- Crystal
- Mineral
- Movement
- Quartz
- Calibre
- VJ21B
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Armani Exchange
Giorgio Armani launched A|X Armani Exchange in the United States in 1991, positioned below Emporio Armani as the group's most accessible line. Where the parent label drew on Milanese tailoring, Armani Exchange took its cues from street style and club culture, and priced itself accordingly.
Ownership took years to settle. A joint venture with Como Holdings was formed in 2005 to accelerate the line's growth, with Armani initially holding a minority stake. He bought a further quarter in 2008 and the remainder in 2014, bringing the brand fully in-house. In 2017 Armani Jeans was folded into it, consolidating the group's casual offering under one name.
The watches are made under licence by Fossil Group, the same manufacturer behind the Emporio Armani line, and they sit at a similar price point. The styling is the difference. Armani Exchange runs larger, brighter and more heavily branded than its sibling, with visible logos and bolder case treatments, which is the point rather than an oversight.
- 1991
- A|X Armani Exchange launches in the United States.
- 2005
- Presidio Holdings joint venture formed to expand the line.
- 2014
- Giorgio Armani takes full ownership of the brand.
- 2017
- Armani Jeans is folded into Armani Exchange.
No longer listed
No retailer we track is currently selling this reference. The specifications below are kept for reference, and the page returns to normal if it is listed again.
What the specifications mean
Strengths
- 27mm wears small and slips under any cuff
- Luminous hands and markers for low light
Worth knowing
- 50m suits rain and handwashing, not swimming
Armani Exchange AX5735 Gold Plated Blue alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX5735 | AX5735 | RLS10045/01 |
|---|---|---|---|
| Price | £149 | £149 | £159 |
| Case size | 27mm | 27mm | 27mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Leather strap |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
12mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as women's.
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