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Emporio Armani AX2611 Gold Plated Chronograph Bracelet Watch - W62110
Ref. AX2611
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Stepping up in the same colour and case shape
The Drexler sits at the bolder end of what Armani Exchange produces — 44mm of gold PVD case against a black sunray dial, with gold baton indices and three chronograph sub-dials that fill the face without overcrowding it. The contrast between the dark dial and the warm gold hardware is the whole visual logic of the watch, and it holds up in different light: the sunray texture catches and shifts where a flat black would simply absorb. The H-link bracelet is integrated rather than attached as an afterthought, which gives the watch a coherent profile on the wrist. At 10mm thick it wears without bulk despite the 44mm footprint, and the deployant clasp with dual push-button releases handles daily use more securely than a standard fold-over. Resizing requires removing links rather than using a quick-adjust mechanism, which is worth knowing before the first wearing.
- Reference
- AX2611
- Brand
- Emporio Armani
- Collection
- Drexler
- Case size
- 44mm
- Case thickness
- 10mm
- Lug width
- 22mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Mineral
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Deployant clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Emporio Armani
Giorgio Armani launched Emporio Armani in 1981 as a younger, more accessible line beneath the main label. Watches followed under licence, and since 2000 they have been produced by Fossil Group, which holds the manufacturing and distribution rights.
The watches are fashion accessories rather than horological objects, and the house does not claim otherwise. Movements are bought-in quartz and Japanese automatic calibres, cased in designs that follow the clothing line's aesthetic: muted palettes, clean dials, and a preference for restraint over ornament.
That restraint is the appeal. Where much of the licensed-fashion category reaches for size and shine, Emporio Armani generally does not, and the better references in the line are quietly proportioned watches at prices well under the Swiss entry point.
- 1975
- Giorgio Armani founds his fashion house in Milan.
- 1981
- Emporio Armani launches as a diffusion line.
- 2000
- Fossil Group takes over watch production under licence.
Also in 4 collections
This watch appears in Back in Stock (3,523), Chronograph Watches (1,374), Watches 44mm and Over (957) and Gold Watches (742).
Manufacturer’s guarantee
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Luminous hands and markers for low light
Worth knowing
- 44mm sits at the larger end
Emporio Armani AX2611 Gold Plated alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | AX2611 | 98A245 | MK8580 |
|---|---|---|---|
| Price | £185 | £185 | £189 |
| Case size | 44mm | 44mm | 44mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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