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Bulova 98A263 Automatic Two Tone Bracelet Watch - W09209
Ref. 98A263
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Stepping up in Bulova's range
The open-heart aperture is the organizing idea here: a blue dial interrupted by a cut-through to the balance wheel beneath, framed by gold-toned Roman numerals and hands. It is a dress-watch gesture — movement visible, but composed rather than exposed — and the two-tone bracelet carries the same logic, polished gold centre links flanked by brushed steel, which keeps the whole thing from reading as costume. At 42mm across and only 10mm deep, it sits closer to the wrist than most automatics at this diameter, and that flatness is what lets it pass under a cuff. The movement doing the work is the Miyota 82S0, built by Citizen — Bulova's parent company — and it is not the kind of calibre you display for its finishing, but it is exceptionally hard-wearing and straightforward to service, which suits a watch meant to be worn rather than kept.
- Reference
- 98A263
- Brand
- Bulova
- Case size
- 42mm
- Case thickness
- 10mm
- Lug width
- 20mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Blue
- Crystal
- Mineral
- Bezel
- Fixed
- Movement
- Automatic
- Calibre
- 82S0
- Functions
- Skeleton dial
- Water resistance
- 30m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Bulova
Joseph Bulova, a Bohemian immigrant, opened a jewellery shop on Maiden Lane in New York in 1875 and moved into watch manufacturing in the early twentieth century, building a plant in Sag Harbor and later a substantial operation in Queens.
Bulova's instinct for firsts was commercial as much as technical. It ran the first national advertisement for a watch brand in 1926, broadcast the first radio commercial in American history — a time announcement — in 1926, and aired the first television commercial ever broadcast in 1941, paying nine dollars for the slot.
The engineering came too. The Accutron of 1960 replaced the balance wheel with a tuning fork vibrating at 360 Hz, driven electronically. It was accurate to within a minute a month, far beyond mechanical watches, and it hummed rather than ticked. NASA used Accutron timing mechanisms in spacecraft, and one was left on the Moon in the equipment package of Apollo 11.
Bulova also made an enormous contribution to American war production, supplying military timing devices, and founded a school of watchmaking for disabled veterans.
The company was acquired by Citizen in 2008. Modern collections include the Precisionist, with a high-frequency quartz movement producing a smooth sweeping seconds hand, and reissues of the Accutron and the 1970s Computron.
- 1875
- Joseph Bulova opens his New York shop.
- 1941
- Airs the first television commercial in history.
- 1960
- The Accutron tuning fork movement is released.
- 1969
- An Accutron timer is left on the Moon by Apollo 11.
- 2008
- Acquired by Citizen.
Also in 5 collections
This watch appears in Automatic Watches (1,371), Blue Dial Watches (812), Two-Tone Watches (443), Automatic Watches Under £500 (294) and Skeleton Watches (220).
Manufacturer’s guarantee
What the specifications mean
A mechanical watch for everyday wear.
Strengths
- Luminous hands and markers for low light
- Sits in the lower half of Bulova's range as we list it
Worth knowing
- 30m means keeping it away from water
Compare alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | 98A263 | RA-AC0P03L30B | I00903B |
|---|---|---|---|
| Price | £185 | £199 | £179 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 30m | 30m | 50m |
| Movement | Automatic | Automatic | Automatic |
| Strap | Stainless steel bracelet | Leather strap | Leather strap |
| Power reserve | — | 40 hours | — |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
No. At 30m it will survive rain and handwashing, but not submersion of any kind.
Will the glass scratch?
It can, over time. Mineral glass handles daily wear but will pick up fine scratches that sapphire would not.
Does it need a battery?
No. It is automatic — the motion of your wrist winds it, and there is no cell to replace.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Cheapest place to buy
F.Hinds is the only UK retailer we track stocking this reference new, at £185. There is nothing to compare it against today.
Who are F.Hinds?
F.Hinds has been run by the same family since 1856 and is now in its fifth generation, with more than 115 shops across England and Wales. They are a member of the Responsible Jewellery Council and an Authorised Diamond Dealer.
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