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Burberry BU10004 Men's Watch
Ref. BU10004
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Stepping up in Burberry's range
A 40mm polished stainless steel case houses a silver dial bearing a check pattern — a quiet nod to the house's heritage. Stick indices and stainless steel hands keep the layout clean, while a small seconds sub-dial sits at six o'clock and a date window appears at three. The sapphire crystal sits above it all, resistant to scratching. A stainless steel bracelet with a push-button butterfly clasp completes the watch, and the Swiss quartz movement carries a 50-metre water resistance rating.
- Reference
- BU10004
- Brand
- Burberry
- Case size
- 40mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date, Small seconds
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Deployant clasp
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 3 collections
This watch appears in Back in Stock (3,616), Stainless Steel Watches (3,157) and Silver Dial Watches (711).
What the specifications mean
Strengths
- 40mm suits most wrists
- Sapphire crystal, which resists scratching
- Sits in the lower half of Burberry's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU10004 alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  BU10004 | JWN01703 | GB05520/05 |
|---|---|---|---|
| Price | £169 | £169 | £169 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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