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Burberry BU9000 Silver Dial Stainless Steel Unisex Watch
Ref. BU9000
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Stepping up in Burberry's range
The City collection was Burberry's bid for a proper dress watch during the years Fossil Group held the licence to produce Swiss-made pieces under the name. The BU9000 carries the house's large-check pattern stamped directly into the dial — not printed, not applied, but pressed into the surface itself — which means it reads differently depending on the angle of the light, shifting from near-flat silver to something with genuine texture. At 38mm it sits without commitment to either a men's or women's wrist, which is precisely what a unisex piece should do. The bracelet integrates cleanly with the case, the butterfly clasp leaves no visible break in the loop, and the brushed and polished surfaces throughout are cut from the same steel — nothing clashes. The Swiss movement behind it is a step above what most fashion licences specify, regulated to a standard that holds timekeeping without adjustment over years.
- Reference
- BU9000
- Brand
- Burberry
- Case size
- 38mm
- Case thickness
- 11mm
- Lug width
- 20mm
- Case material
- Stainless steel
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Silver
- Clasp
- Butterfly clasp
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Will the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Does it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
What size strap does it take?
20mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
Cheapest place to buy
WATCH & WATCH is the only UK retailer we track stocking this reference, so there is nothing to compare it against today.
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