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Burberry BU9105 The City Unisex Watch
Ref. BU9105
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Stepping up in Burberry's range
The 34 mm stainless steel case sits just 8 mm thick, keeping the watch close and unobtrusive on the wrist. A fixed rose gold PVD bezel frames the silver dial, which carries Burberry's signature Nova check-stamped pattern. Rose gold-tone hands and stick indexes sit against the textured surface, with a date window at three o'clock. The sapphire crystal is scratch-resistant. The 18 mm two-tone bracelet combines silver stainless steel links with rose gold PVD detailing, fastening via a push-button butterfly deployment clasp. Water resistance stands at 50 metres.
- Reference
- BU9105
- Brand
- Burberry
- Case size
- 34mm
- Case thickness
- 8mm
- Lug width
- 18mm
- Case material
- Two-tone
- Case shape
- Round
- Dial
- Silver
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Date
- Water resistance
- 50m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Two-tone
- Clasp
- Butterfly clasp
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 4 collections
This watch appears in Back in Stock (3,616), Watches Under 37mm (1,693), Silver Dial Watches (711) and Two-Tone Watches (460).
Temporarily out of stock
WATCH & WATCH is not currently taking orders for this reference. Last listed as available on 16 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 34mm wears small and slips under any cuff
- Sapphire crystal, which resists scratching
- Sits in the lower half of Burberry's range as we list it
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU9105 The City alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  BU9105 | GS05543/01 | GW0873L4 |
|---|---|---|---|
| Price | £159 | £155 | £165 |
| Case size | 34mm | 34mm | 34mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Stainless steel bracelet | Leather strap | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
18mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as unisex, and at this size it suits any wrist that takes the dimensions.
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