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Burberry BU9806 The City Black Chronograph Men's Watch
Ref. BU9806
Sits in Burberry’s upper tier here — more premium than three quarters of the Burberry watches we list, which start at £149.
Price range £149 to £382 across 39 Burberry watches in stock.The City collection is Burberry's attempt to put the house's design language onto a sports-orientated case — the check pattern that appears on scarves and linings translated here into a stamped texture across the dial face and reproduced in the rubber strap itself. It is an unusual move, applying something so associated with fabric to two materials that have no obvious connection to it, and it holds together better than it might sound. The black PVD case sits at a size that works for the chronograph layout, with the three subdials and date window at four o'clock reading cleanly against that textured ground. The unidirectional bezel adds a sporting reference that the rubber strap underlines. Where most fashion chronographs of this kind give you a plain strap, the check-moulded rubber is the detail that separates this from the category it sits beside.
- Reference
- BU9806
- Brand
- Burberry
- Collection
- The City
- Case size
- 42mm
- Lug width
- 22mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Bezel
- Unidirectional rotating
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Rubber strap
- Strap colour
- Black
- Clasp
- Buckle
- Lume
- Luminous
- Retailer
- WATCH & WATCH
Additional specifications
- Origin
- Swiss made
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 5 collections
This watch appears in the Burberry The City range (8), Back in Stock (4,868), Stainless Steel Watches (3,133), Chronograph Watches (1,199) and All Black Watches (291).
Temporarily out of stock
WATCH & WATCH is not currently taking orders for this reference. Last listed as available on 13 November 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
- One of Burberry's more premium watches
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU9806 The City Black alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  BU9806 | T1294102203100 | 994837 47 75 20 |
|---|---|---|---|
| Price | £329 | £335 | £349 |
| Case size | 42mm | 42mm | 42mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Rubber strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
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