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Burberry BU10010 Check Stamped Round Dial 40mm Men's Watch
Ref. BU10010
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Stepping up in the same colour and case shape
The 40mm black PVD stainless steel case sits at between 8 and 9mm thick, giving it a slim, unobtrusive profile on the wrist. The sapphire crystal covers a black dial stamped with Burberry's signature check pattern, a detail that adds texture without disrupting the clean layout. A date window and dedicated seconds hand complete the display. The black fabric and leather blend strap fastens with a pin buckle, and the watch carries a 50-metre water resistance rating.
- Reference
- BU10010
- Brand
- Burberry
- Case size
- 40mm
- Case thickness
- 9mm
- Case material
- Black PVD
- Case shape
- Round
- Dial
- Black
- Crystal
- Sapphire
- Movement
- Quartz
- Functions
- Chronograph, Date
- Water resistance
- 50m
- Bracelet / strap
- Leather strap
- Strap colour
- Black
- Clasp
- Buckle
- Retailer
- WATCH & WATCH
Learn more about Burberry
Thomas Burberry opened a draper's shop in Basingstoke in 1856 and invented gabardine in 1879 — a breathable weatherproof fabric that clothed Antarctic expeditions and British officers in the trenches. The trench coat is his.
The watches are produced under licence and carry the house check on dials and straps, with Swiss quartz and automatic movements in generally restrained cases.
Among licensed fashion watches these are on the quieter end, drawing on the brand's genuine British heritage rather than on ornament.
- 1856
- Thomas Burberry opens his shop in Basingstoke.
- 1879
- Gabardine is invented.
- 1914
- The trench coat is developed for British officers.
Also in 5 collections
This watch appears in Back in Stock (3,229), Stainless Steel Watches (3,088), Chronograph Watches (1,182), Leather Strap Watches (1,005) and All Black Watches (310).
Temporarily out of stock
WATCH & WATCH is not currently taking orders for this reference. Last listed as available on 14 September 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
A slim watch on leather, made for wearing with a shirt.
Strengths
- 40mm suits most wrists
- 9mm is unusually slim for a 40mm case
- Sapphire crystal, which resists scratching
Worth knowing
- 50m suits rain and handwashing, not swimming
Burberry BU10010 Check Stamped Round alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification |  BU10010 | R8853153001 | 1782743 |
|---|---|---|---|
| Price | £187 | £189 | £189 |
| Case size | 40mm | 40mm | 40mm |
| Water resistance | 50m | 50m | 50m |
| Movement | Quartz | Quartz | Quartz |
| Strap | Leather strap | Stainless steel bracelet | Stainless steel bracelet |
| This watch | Closely matched | Closely matched |
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Showering yes, swimming no. 50m covers splashes and brief immersion, but a swimming stroke generates well above the pressure that figure describes.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
Yes. It is quartz, so expect a battery change every two to three years at a jeweller.
Quartz, automatic and solar comparedIs it a men's or women's watch?
Listed as men's, though at 40mm it sits in the range that suits anyone.
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