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Citizen BM7532-54P Gold Tone Eco-Drive Bracelet Watch - W38308
Ref. BM7532-54P
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The Peyten is Citizen's dressed-up interpretation of Eco-Drive — a collection built around the idea that a solar movement belongs just as naturally in a suit as under a dive watch bezel. Here, every surface from the PVD case to the bracelet links to the champagne dial reads as a single unbroken piece of gold, and the discipline of that commitment is what distinguishes it from a watch that merely has a gold-coloured case. At 41mm the proportions sit in the middle of the men's dress bracket — present enough to read clearly with a shirt cuff pulled back, not so large that it fights a jacket sleeve. The E111 movement underneath charges from any ambient light and holds that charge for six months in complete darkness, which in practice means the watch simply never needs attention. The bracelet adjusts through traditional friction pins and fastens with a double push-button three-fold clasp — a mechanism that stays flush against the wrist and does not catch on fabric. At 136 grams this is a watch you will feel on the wrist, and the weight adds to the impression of a single solid object rather than a case with a bracelet attached.
- Reference
- BM7532-54P
- Brand
- Citizen
- Collection
- Peyten
- Case size
- 41mm
- Lug width
- 22mm
- Case material
- Gold PVD
- Case shape
- Round
- Dial
- Champagne
- Crystal
- Sapphire
- Movement
- Solar
- Calibre
- E111
- Functions
- Date, Solar powered
- Water resistance
- 100m
- Bracelet / strap
- Stainless steel bracelet
- Strap colour
- Gold
- Clasp
- Three-fold clasp
- Lume
- Luminous
- Retailer
- F.Hinds
Learn more about Citizen
The Shokosha Watch Research Institute began in Tokyo in 1918, and the Citizen name was given to its first pocket watch in 1924 by the then mayor of Tokyo, Shinpei Goto, who wanted a watch that would be available to ordinary citizens rather than only the wealthy. The company formally took the name in 1930.
That founding intention has held. Citizen is the largest watch manufacturer in the world by volume and is fully vertically integrated, making its own movements, cases, and electronic components.
Its most significant technology is Eco-Drive, introduced in 1976 and refined over decades. A photovoltaic cell beneath the dial converts any light — including indoor light — into stored energy, so the watch never needs a battery change. Citizen has sold well over a hundred million Eco-Drive watches, and the environmental argument is substantial: hundreds of millions of cells not discarded.
The company also produced the first analogue quartz watch with a titanium case in 1970, the first professional dive watch with an electronic depth sensor, and the Caliber 0100, an Eco-Drive movement accurate to within one second a year — the most accurate independent watch movement ever put into production.
Citizen owns Bulova, Frederique Constant, Alpina, and the movement manufacturer Miyota, whose calibres power a large share of the affordable mechanical watch market worldwide.
- 1918
- The Shokosha Watch Research Institute is founded.
- 1924
- The Citizen name is given to its first pocket watch.
- 1976
- Eco-Drive light-powered technology is introduced.
- 2018
- The Caliber 0100 achieves accuracy of one second a year.
Also in 4 collections
This watch appears in Back in Stock (4,585), Gold Watches (630), Solar & Kinetic Watches (216) and Champagne & Cream Dial Watches (169).
Temporarily out of stock
F.Hinds is not currently taking orders for this reference. Last listed as available on 25 October 2026. Stock is checked nightly and this page updates when it returns.
What the specifications mean
Strengths
- 100m water resistance covers swimming and watersports
- Sapphire crystal, which resists scratching
- Luminous hands and markers for low light
Price history
This watch is currently at its highest recorded price. It was £289 on 13 September. Prices are checked every day, and we record any changes.
Citizen BM7532-54P Gold Tone Eco-Drive alternatives
Watches from other brands at a similar price, style and size, so you can see what else your budget can buy.
| Specification | BM7532-54P | SSC771P1 | R8823118019 |
|---|---|---|---|
| Price | £299 | £299 | £349 |
| Case size | 41mm | 41mm | 42mm |
| Water resistance | 100m | 100m | 100m |
| Movement | Solar | Solar | Solar |
| Strap | Stainless steel bracelet | Stainless steel bracelet | Mesh bracelet |
| This watch | Closely matched |
|
Your new watch
Frequently asked questions, and things you should know about this watch
Can I swim with it?
Yes. At 100m it is rated for swimming and snorkelling, though not for diving.
Water resistance explainedWill the glass scratch?
Unlikely. Sapphire is second only to diamond in hardness and shrugs off everyday marking.
Sapphire, mineral and acrylic comparedDoes it need a battery?
No. It charges from light, and the cell behind that is designed to last a decade or more.
Quartz, automatic and solar comparedWhat size strap does it take?
22mm. Any strap of that width will fit, and on most modern watches quick-release bars make the swap a two-minute job with no tools.
Is it a men's or women's watch?
Listed as men's.
Has the price changed recently?
It's currently at its highest recorded price. It's ranged between £289 and £299, today it's £299.
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